Startups

3 business tips from Baltimore club queen TT The Artist

A look at a few art-business mashups on Tuesday night of Baltimore Innovation Week.

Creativity is part of innovation, meaning art and entrepreneurship should fit side-by-side. That was on display at a pair of events Tuesday night as Baltimore Innovation Week 2016 presented by 14 West kept rolling.
Startup Soiree returned to its original home at Pixilated Photo Booth’s headquarters for the first time since last year’s Baltimore Innovation Week.
Multidisciplinary artist TT The Artist was on hand for an interview with Pixilated cofounder Patrick Rife. She talked about Baltimore club and clothing, but this being Startup Soiree there were lots of nuggets about building a business, too.
Among them:

Diversify

  • Playing shows and licensing tracks are different revenue streams, and it’s helped the bottom line. To learn about the process behind each moneymaking method, she’s not ashamed to consult YouTube.

Set Goals

  • At first, TT The Artist was playing two to three shows a month. But she upped it to two to three shows a week. Volume matters.

Collaborate

  • Teaming with others has helped creativity, not fostered competition. But she sets limits. Especially for pro bono collaborations, you must set limits and ensure that it makes sense for the business.


Closer to the center of town, digital agency Groove opened up its bar for an event on social innovation. Street art specialists Section 1 provided the “paint by numbers” station, while In Haus Entertainment provided the music.

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Companies: Section1, Groove
Projects: Startup Soiree
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