Setvi, Beacon & Lively, IntroNet: startups we met at Entrepreneur Expo

At this year’s Philly Startup Leaders Entrepreneur Expo, roughly 40 startups set up shop at the industrial 23rd Street Armory. Community strongholds like RJMetrics, Arcweb and PeopleLinx tabled, but there were also a handful of newer startups to the scene.

Below, we highlight some of the startups we met for the first time. Find our full recap here.

Pitchbox cofounders Alex Gopshtein (left) and Michael Geneles.

Pitchbox: Pitchbox automates the pitching process for startups, PR,tech companies and the like. Launched at TechCrunch Disrupt in New York City last year, the tool figures out which “influencers” to pitch stories to. Pitchbox is based in Huntingdon Valley and employs 11, including cofounders Alex Gopshtein and Michael Geneles.

IntroNet CTO Nicholas Hilem at the startup’s booth at Entrepreneur Expo.

IntroNet: Run by tech scene veteran Mike Krupit, IntroNet is a web tool that helps you introduce people via email and tracks their activity afterward, so you can see if your introduction made a difference. The big vision is to white-label the service for events like SXSW, who could use IntroNet to get analytics to show that, say, “1,000 introductions were made at SXSW.”

IntroNet was the brainchild of Martin Babinec, the upstate New York-based founder of outsourced HR company TriNet. Babinec funded the startup, which has launched in beta and is open for anyone to use.

Writora: Writora is like “Github for documents,” said founder Benjamin Reich, who previously founded group task management tool OrgHerd. The tool lets collaborators see every iteration of a document. Writora is now live and charges a monthly fee depending on how many documents you want to produce (the free option lets you create one document a month).
Beacon & Lively: This wearable tech startup is developing a bracelet that alerts you each time your phone goes off when it’s out of view. Controlled by a mobile app, the bracelet will vibrate, glow or sparkle depending on who’s calling and how important you deem it. Beacon & Lively is run by Dave Becker, who used to work for SunGard Higher Education, and plans to launch a crowdfunding campaign to test the market.

Center: Sohel Khan, CEO of Setvi.

Setvi: Run by former Comcast engineering manager Sohel Khan, Setvi is a mobile app for building customizable, trackable sales presentations. It’s a way to track a salesperson’s activity.

Packagd: This recently-launched startup bundles discounts for local businesses. Founded by Penn Ph.D. and Boston Consulting Group consultant Jeremy Elser, the startup is focusing on Philadelphia businesses and has partnered with about two dozen. Read more on the Daily Pennsylvanian.