Startups
Gaming / VR

An immersive gaming experience from Tough Mudder’s founders is coming to Ballston Quarter

The location, featuring private pods for groups to game in, is scheduled to open in March.

An Electric Gamebox location in London. (Photo via @electricgamebox on Twitter)

As of next month, Arlington, Virginia is getting a new gaming experience at the Ballston Quarter shopping mall.

In March, UK-based Electric Gamebox is opening a new location in NoVa, its first in the area. Electric Gamebox hosts an immersive gaming experience where players can step into private “pods” to play games in 15- to 60-minute intervals. The Arlington location is one of five opening following an $11 million raise from the gaming company.

The pods are designed for two to six players to compete in digital smart rooms. Using a mix of projection mapping, touch screens, motion tracking and surround sound, Electric Gamebox tries to “reinvent how we play video games” by allowing players to use their whole bodies in a 3D experience. So far, it’s got games featuring characters like Shaun the Sheep and others that let you save Queen Elizabeth’s beloved corgis. New games are designed in-house and also dropped regularly.

According to the permit, the Arlington location will be 2,000-plus square feet of space on the second floor of Ballston Quarter. The company did not immediately respond to a request for comment on the official opening date, but its website lists the NoVa location opening in March. ARLnow reported that the space was selected through an existing partnership the company had with commercial real estate company Brookfield Properties, which owns Ballston.

Alongside Arlington, Electric Gamebox will also be opening spots in Denver and Victoria Gardens in California. It also recently opened spots in Chicago, Salt Lake City, and a suburb of Houston. Cofounders Will Dean and David Spindler — who are also the faces behind the Tough Mudder obstacle race — are pushing forward with the US expansion after their funding success. The $11 million raised last June, led by Philian Invest, is being put toward new locations in the US and UK. The company has plans to add 100 new spots by 2024 and 1,000 by 2026.

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

A startup using AI to flag pathogens and contaminants just raised an $8.5M Series A

A new nonprofit is granting $100k to orgs that help teens navigate their relationships with tech

Inside Maryland’s latest effort to support emerging businesses

As a returning citizen, she experienced tech overload. Now she’s fighting to end the digital divide

Technically Media