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Ex-CEO of Benjamin Moore named president of on-demand EasyPaint

Denis Abrams will also serve as the company's COO. The startup also says it's seen 100 percent growth each month since launching a year ago.

EasyPaint CEO Marty Cornish at TechCrunch Disrupt in SF. (Photo by Flickr user TechCrunch, used under a Creative Commons license)

The D.C.-based on-demand painting startup EasyPaint announced on Thursday that the company has appointed Denis Abrams, former CEO of Benjamin Moore, as president and COO. Most recently Abrams served as EasyPaint’s executive vice president of business development.

Denis Abrams, EasyPaint's new President and COO. (Courtesy photo)

Denis Abrams, EasyPaint’s new president. (Courtesy photo)


EasyPaint CEO Marty Cornish welcomed Abrams to the role as an experienced player with proven track record of success during his tenure at Benjamin Moore. This experience, Cornish says, will be critical as EasyPaint looks towards another year of growth. “Every business has inflection points,” Abrams said in a statement, “you use experience to try to recognize them and take necessary action.”
The company concurrently announced that it’s seeing 100 percent growth each month since its launch one year ago.
At the time of launch EasyPaint carved its own niche in the D.C. end-to-end, on-demand painting service market for home and business clients. However in November another startup by the name of Paintzen, a competitor based out of NYC, expanded to the D.C. market. Technical.ly previously profiled Paintzen — read more about the company here.
The two companies operate using a very similar model — an Uber-ization model, if you will.
For the moment Paintzen has a larger field of operations, as the company operates in NYC, SF and Boston, as well as D.C. As for EasyPaint, early resources have been focused on their home turf in the District — but they’re looking to expand to SF.

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