Penn Quarter-based Event Farm, developer of an experiential marketing platform, is partnered with LA-based VirBELA to launch a virtual events platform.
VirBELA curates a technology platform for the creation of cloud-based, virtual environments for business, events and education.With Event Farm’s marketing platform, users develop invitations, manage guest registration and curate digital activations designed specifically to promote brands and engage targeted audiences at events.
The pair developed this new customizable virtual environment, coined The Echo, for online event experiences as an alternative to in-person events during the COVID-19 pandemic.
We're proud to announce a partnership w/@eventfarm to create virtual events.
@VirBELA1 powers the virtual event spaces while @eventfarm provides a customizable experience from registration, check-in to mobile apps & in-event engagement solutions. https://t.co/5xF6q1KdUe$EXPI pic.twitter.com/l9D8MGfdCG
— Virbela (@VirbelaHQ) March 19, 2020
“This is a whole new way of producing events and thinking about virtual solutions,” said Event Farm founder Ryan Costello in a statement. “This partnership is not just offering webinars or online video conference calls, we are immersing attendees in a virtual world completely customized for a particular experience.”
Event Farm will provide a customizable experience from managing registration, sending text messages and polls and event engagement solutions using its platform, while VirBELA will manage the virtual event spaces. VirBELA founder and President Alex Howland said the company’s technology is capable of supporting online events of any size and format for The Echo, which can hold up to 10,000 users concurrently.
“Think of VirBELA as the all-in-one virtual venue: convention center, stadium, hotel ballroom, break-out rooms. All that’s needed is the event technology overlay, design experience and audiences that are ready to be engaged in compelling ways, which is where Event Farm comes in and knocks it out of the park,” Howland said. “Our virtual world is a conduit to help communities emerge, grow and flourish in a way that typically requires travel for face-to-face collaboration.”
The Echo is offering three differently priced packages. Those interested in hosting a virtual event can request demos for the platform’s various offerings.
Check out Technical.ly’s list of canceled, postponed and now-virtual events.
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