Common ground for sneakerheads: SnkTrd

SnkTrd is a platform for sneakerheads. Just run with it:
“The goal was to create a platform where everything that encompasses the sneaker community could be under one umbrella,” founder Thomas Mitchell explained at a recent TechBreakfast event. Technical.ly Baltimore has the details:

“I’m not necessarily creating a community,” Mitchell, whose company is based in Camp Springs, Md., told a crowded TechBreakfast Columbia last week. “I’m just creating the best possible platform for a community that already exists.”
From events like the Baltimore Sneaker Show to people who are showing off their limited edition kicks on social media, Mitchell wants to tap into a community that is about more than buying and selling.

He is also hoping to cash on an already existing market — by unifying it.

Taking some cues from imprints like Complex Magazine and Kicks on Fire, a magazine section will also feature the latest updates. Mitchell envisions most of the content posted by users, with other digital media filling out the rest. The crowdsourced content is grounded in the idea that “no one knows sneakers better than the people who actually participate in the community,” he said.