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Comcast Roundup: Advertising everywhere, executive hockey stars and More

Every Thursday morning, find all the stories you need to know about your friendly telecommunications giant in the Comcast Roundup. 2009 may well be remembered as the start of the push for alternative online revenue models. In a trial that was understandably held in Huntsville, Ala., Comcast found that viewers shown ads targeted to their […]


Every Thursday morning, find all the stories you need to know about your friendly telecommunications giant in the Comcast Roundup.
2009 may well be remembered as the start of the push for alternative online revenue models.
In a trial that was understandably held in Huntsville, Ala., Comcast found that viewers shown ads targeted to their tastes and demographics watched them nearly 40 percent longer than those who were fed more standard, general interest commercials, as the Associated Press reported yesterday.
According to the AP report, that means viewers can expect to see advertising in lots of new places and often beyond the traditional 30-second variety. Interactive and targeted online-like advertisements that won’t be opted-out and will appear in, say, on-demand video or channel guides.
The advertisers are coming and the coming years will bring about a more directed pitch than ever before.
After the jump, a Comcast executive ice skates his early morning away and the three other Comcast stories you ought to read.
In order of importance for your convenience.

When there is just too much Comcast news to follow, the Comcast Roundup will be there to fill your every Comcast desire or fantasy.

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People: Peter Luukko
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