There are a lot of avenues for corporate social responsibility. Some companies give a percentage of proceeds to charity, while others encourage their employees to engage in volunteer opportunities. But as your company (and its capacity to give back) grows, how do you decide where to donate or what organization to volunteer with? Do you give locally, nationally or based on subject-matter interest?
For Arlington-based business software review platform Capterra, deciding where to give back is a question of values. And values are what led Capterra to decide to give $1 for every review submitted to their site in December to the organization Girls Who Code.
“As a tech company, Capterra loves that Girls Who Code is inspiring more students to pursue computer science,” the company explains in a recent blog post. “But as a tech company that’s 55% female, we truly value that they’re working to close this skills gap in one of the currently most underserved demographics: teenage girls.”
The post goes on to say how Girls Who Code is an organization that teaches young, STEM-interested girls about the value and importance of failure — something Capterra also finds key to the work it does.
“We love that ‘It’s okay to fail,’ is a huge part of the philosophy upon which [Reshma Saujani, founder of Girls Who Code] founded Girls Who Code. It’s one of the most important areas where our beliefs align. And we love that she’s teaching that philosophy to young girls nationwide, inspiring them to pursue the things they want, even if they fail the first few times.”
We at Technical.ly love this kind of values-based corporate social responsibility. Why simply give back when you can give back in a way that aligns to the type of world you’d like to see? Beyond a heartwarming gesture, frankly, it’s just good branding.
As the (generally young) companies of #dctech grow up and continue to give back, we look forward to seeing just how and where they choose to do so. Maybe it’ll be volunteering to help increase diversity in tech, or maybe it’ll be partnering to help decrease the digital divide in the District or maybe it’ll be something completely different. Only the companies themselves can answer that question — there’s a world of possibility out there.