Why you should attend 1313 Innovation’s class about social media for your business

The next in the 1313 Learns series is “Branding your Business on Social Media,” and this class seems like it could cover some exceptionally crucial points to building a great presence on platforms like Facebook and Twitter.
The class runs from 5:30 p.m. until 7:30 p.m. on April 25, and it’s being led by the Greater Wilmington Convention and Visitors Bureau Social Media Specialist Gaby Indellini, the former reality TV casting producer we profiled last year. Here’s what’s on tap for the evening.

• Facebook, Twitter, Instagram, LinkedIn
• Best practices, content creation, tips & tricks, and strategy for each platform
• Integrating social media into your marketing efforts
• Brief Facebook Advertising overview
• 3rd party tool overview

The event will be at 1313 Innovation, and tickets are going for $20 a piece.
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We caught up with Indellini about the class. She told us that social media is now a requirement for building consumer trust as a business. She asked, “How do you view a company that hasn’t posted on their Facebook page since 2012 or has a Twitter, but only has less than 100 followers?” That’s a bad look, right?
“You’re probably wondering,” Indellini explained, “why they don’t care enough to keep up — or you lose a little bit of trust in their product.”
Indellini told us that social media is the best way to connect with your audience, build a new audience and establish brand loyalty. She offered that it’s the best way to “humanize your brand.” That point was emphasized by 1313 Innovation Community Manager Megan Anthony Keogh, too. Keogh told us that “research on these mediums have shown that people want to engage with people; not companies.”
Businesses need to learn the best way to establish a great social media approach, and this class sounds long a strong first step. Indellini told us that social media is “not free, it’s not optional, and no, your nephew just can’t Facebook it for you because he’s really good on the Snapchat.”
“It’s worth your time,” she said, “to understand and learn how to use social media correctly and effectively — because if your business doesn’t, your competition will.” Exactly.