Startups

b.well Connected Health hires a COO — though not the kind you might think

Sarah Jones, the health tech company’s newly appointed chief outcomes officer, will be responsible for client success and “positive patient outcomes.”

Sarah Jones. (Courtesy b.well Connected Health)

An organization that strives to integrate healthcare into our digital lives has made an end-of-year executive hire.

Health tech company b.well, which recently forged partnerships with a major health platform and a biometric identity verification provider, has appointed Sarah Jones as its chief outcomes officer (COO). Her foci will be client success and “positive patient outcomes,” according to a release.

b.well Vice President of People and Culture Alicia Raymond said in the announcement that this definition of COO (others include chief operations officer) is “not a common role in digital health.”

“In creating this role, b.well is redefining what it means to be a digital health partner and emphasizing meaningful, long-term outcomes,” Raymond said. “Sarah’s appointment underscores our momentum going into 2024 and our commitment to ensuring clients have the support they need to empower consumers.”

Jones previously worked as a vice president of client success at Firefly Health, a company whose LinkedIn notes both a base in Watertown, Massachusetts and a similar focus to b.well’s — making healthcare experiences more seamless and accessible.

In the release, b.well’s founder and CEO Kristen Valdes said Jones’ “deep industry experience makes her a very strong fit for the work b.well is doing.”

The company’s growth trajectory became evident as it outgrew its home offices and relocated to its “cozy living room”-style offices in Federal Hill earlier this year.

This first appeared in Technical.ly's Baltimore newsletter. Sign up to get more stories like this in your inbox before they go online.
Companies: B.well Connected Health
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