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After record attendance, Mobile Monday breaks for the summer

The panel which included an impressive mix of technologists and content creators from places like NBC, Flurry and Mojiva, repeatedly returned to the topic of increasing fragmentation in the mobile sphere of platforms and underscored the importance of the mobile device in marketing.

Half of the panel. From left: Jeannette Kocsis (Harte-Hanks), Steve Rockman (The Star Group), Drew Salamone (NBC) and David West (Pocono Mountain Visitors Bureau)

Half of the panel. From left: Jeannette Kocsis (Harte-Hanks), Steve Rockman (The Star Group), Drew Salamone (NBC) and David West (Pocono Mountain Visitors Bureau)


Apologies for being a bit late on this one.
Mobile Monday Mid-Atlantic, the local branch of the international mobile technology meetup group, held the largest event in the group’s three-year history this Monday at the Loews Hotel in Center City.
The event was the last of Mobile Monday’s fiscal year and attracted a diverse audience to hear a panel discussion on the night’s theme “Marketing and Mobile Technology – Bridging the Gap.”
The panel which included an impressive mix of technologists and content creators from places like NBC, Flurry and Mojiva, repeatedly returned to the topic of increasing fragmentation in the mobile sphere of platforms and underscored the importance of the mobile device in marketing.

Josh Kopelman’s keynote (click to enlarge)


“Mobile is the most important advertising medium the world has ever seen,” said Steve Rockman SVP Digital Strategy for The Star Group.
The event was kicked off by Josh Kopelman, partner at First Round Capital who outlined the kind of investments his firm is looking for. Kopelman suggested the phone will have a future role as an added security layer. Imagine an ATM, he said, that could use a cell phone’s GPS signal to make sure it an authorized person is making a withdraw.
In closing remarks, the group said that after assessing its budget it looked to have its next event in September.

Companies: Mobile Monday

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