Professional Development

AAA Club Alliance has a new CEO

AAA's third-largest club taps Thomas C. Wiedemann for its top role.

The third largest club in the national AAA federation, AAA Club Alliance, based in Wilmington, has named a new CEO. Thomas C. Wiedemann officially became chief executive officer on June 1, 2018, replacing previous CEO Bernhard “Berni” Koch.

In Delaware, AAA Club Alliance operates as AAA Mid-Atlantic, serving more than 140,000 members with roadside assistance, online services and retail stores in Wilmington, Christiana and Dover. Overall, AAA Club Alliance serves 6 million members in 13 states and Washington, D.C.; in addition to the Mid-Atlantic states, it serves Connecticut, Indiana, Kansas, Kentucky, Oklahoma, Ohio, South Dakota, Virginia and West Virginia.

Wiedemann, whose previous AAA positions include president of AAA Southern West Virginia and president and COO of AAA Allied Group, wants to keep AAA viable as transportation tech evolves.

“New technologies, great associates, and a continued commitment to our members are driving our future,” he said. “I look forward to the opportunity to lead this organization as we continue to add value to a AAA membership and embed innovation in everything we do to serve our members.”

AAA has been keeping a close eye on autonomous vehicle technology, conducting national surveys to gauge the public’s readiness for the likely future of the American roadway.

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