Collaborations are a time-honored tradition of hip-hop. This week, UrbanStems is showing some cross-pollination between an emcee and a startup.
The D.C.-based flower delivery startup partnered with 2 Chainz (aka Tity Boi) to offer a flower crown and some new music.
According to info from UrbanStems, the result is the “Pretty Girls Flower Crown.” Anyone who orders gets a free digital download of new 2 Chainz album Pretty Girls Like Trap Music.
The blooms vary slightly, but the music is consistent.
“Heads up the album has explicit lyrics, but you probably already knew that,” UrbanStems states.
— Tity Boi (2 Chainz) (@2chainz) July 21, 2017
The flower crown is only set to be available through Wednesday for sure, but could be around beyond that, says UrbanStems. For 2 Chainz, it’s the latest iteration of a marketing campaign for the album that also included a Trap nail salon in Atlanta.
As for future collabos, UrbanStems is interested but doesn’t have anything else signed at this time. The company raised a $6 million Series A in June and looked to make longterm changes after a challenging Valentine’s Day.-30-