Software Development

Who is Naked Philly’s Mr. Fox?

Philadelphia's real estate development blogs have had a rough go over the past four months.

Philadelphia’s real estate development blogs have had a rough go over the past four months. In February, StoopPhilly shut its doors just as quick as it opened them. In December, Philly Mag’s blog of the year Brownstoner shut its doors due to business trouble.
However, quickly rising fron the ashes in January was Naked Philly, a development blog focused on making Philadelphia’s often-complicated neighborhoods accessible to both long time residents and first time visitors. Posts mostly focus on new developments and business closings as well as community events. The blog recently made waves when it reported on a City Hall bill that would make roof decks and three-story homes in Point Breeze illegal for one year.
“There is no site in Philly that serves as a tool for people to understand what the neighborhoods are, I mean, the taxi cab maps of Philadelphia stop at South Street,” says “Mr. Fox” the site’s anonymous editor. Mr. Fox, who lives in Graduate Hospital, would only agree to be interviewed by email and refused to acknowledge who is behind the site, though he promised us we would know in “a few months” when the next phase of the site launches (a WHOIS search is useless).
However, the site’s professional design from locally-based Velora Studios and its rapid-fire posting schedule suggest that Naked Philly is more than just a hobby, but the site declined to offer any additional details.
The site was actually supposed to launch in April, but after the death of Brownstoner the Naked Philly team worked overtime to push out the site’s first iteration.
Mr. Fox promised more in the coming months, revealing Naked Philly to be much more than just a blog. “Naked Philly will serve as the tool for people to get a literal ‘overview’ (hint hint) of the city, one with a sense of humor and community.”

Companies: Brownstoner / Naked Philly / OCF Reality

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