Professional Development

George Washington University partners with Arlington-based LMO Advertising

Hopefully, the school's new digital strategy won't involve too many Snapchat communiqués.

GW's D.C. campus. (Photo by Flickr user Flight Center, used under a Creative Commons license)

LMO Advertising, the Arlington-based ad agency that created buzz last year for its Snapchat intern recruitment process, has begun a formal partnership with George Washington University.
The company has become the “Digital Media Agency of Record” for the school — meaning it will take on digital strategy, content production and media buying for all its departments.
“LMO has a long history of helping brands connect with young adults making long-considered, life decisions,” LMO Advertising CEO Chris Laughlin noted in a press release Tuesday.
“We are particularly focused on connecting with our potential students who are digital natives and believe LMO’s proficiency will help increase interest in our graduate programs,” a GW spokeswoman, Sarah Baldassaro, said in the release.

Companies: George Washington University
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Donate to the Journalism Fund

Your support powers our independent journalism. Unlike most business-media outlets, we don’t have a paywall. Instead, we count on your personal and organizational contributions.

Trending

These 10 regions could be most impacted by federal return-to-office mandates

From Belgaum to Baltimore and beyond, this founder leaned on family to build a biotech juggernaut 

Tech-related orders and economic reorganizations hit Maryland. Here’s what they mean. 

Philly vs. Kansas City: Who’s got the stronger tech economy?

Technically Media