Professional Development
Philadelphia /

Announcing Philadelphia’s URL shortener and a weekly email showcasing Philly’s best journalism

Keep your URLs short and your local knowledge on point.

Technically Philly parent company Technically Media is excited to announce, a new URL shortener dedicated specifically to Philadelphia links and stories.

In one month of existence in soft launch mode, more than 250 links have been shared and clicked 20,000 times. URL Shortener Bookmarklet

Drag the bookmarklet below to your browser toolbar to instantly shorten and share links using Instant Shorten

Alongside the URL Shortener, we’ve also announced the News Weekly, a weekly newsletter of Philly’s most important journalism. By signing up using the form at, you’ll receive a weekly email highlighting the three best stories in Philadelphia journalism from every source, curated by the team at Technically Media. It will always remain a free service.

In soft launch, more than 100 locals have already signed up. We’re hoping to grow the list to a few thousand users by April 30 before we start sending out the weekly email. Call it an email Kickstarter campaign.

The service features all the bells and whistles you’ll find with other URL shorteners: you can create custom vanity URLS (like and you can check click statistics (like You can even add a custom this bookmarklet to your browser toolbar to instantly shorten URLs using the service, seen in the sidebar above.

In the age of microblogging, vanity URL shorteners have emerged as a way to share shortened hyperlinks on social media platforms that limit character use. Companies like The New York Times (, TechCrunch ( and HootSuite (, and more, have adopted their own services.

Future plans for include curating top weekly links shared on the service and offering Philly-wide statistics and reports.

We’ll give credit where credit is due: hyperlocal real estate development blog Brownstoner, which emerged in Philly in late 2010 and just as quickly left the market because of financial concerns here, first launched a URL shortener at the domain. We acquired the domain from the company earlier this year and built the service using the open source YOURLS platform.

We hope can help you show your Philly pride. Check it out today and sign-up for the new News Weekly.


Before you go...

Please consider supporting to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!


Former employees give a look inside LifeBrand’s financial turmoil leading up to layoffs

‘Racist rhetoric leads to attacks’: Asian Americans and lawsuit plaintiffs take on the TikTok ban

A local meetup group is using Amazon’s cybersecurity conference in Philly to raise money for tech nonprofits

Philly is ranked one of the world’s best places to found a startup, climbing to No. 25 globally

Technically Media