(Photo by Pexels user Ivan Samkov, used under a Creative Commons license)
Want to be featured in Technical.ly, but don’t know how to start? It’s actually pretty easy, if you have a viable story idea or Philly-area business we haven’t yet profiled.
The short version is this: Send an email to firstname.lastname@example.org and introduce us to your business or idea. There’s no formal procedure or form. A professional press release isn’t required.
What should the email say? A few tips:
- Casual is fine. You can open with a simple “Hello.”
- Open with the fact that your business/org/story idea is based in the Greater Philadelphia region. We get a lot of email pitches from all over the country thanks to online tech pub databases. If you don’t highlight that you’re local, your pitch could accidentally get deleted.
- Keep it simple. Who are you, what is the business/org/story idea, why is it relevant? This could be as simple as you have a local startup relevant to Technical.ly’s beat, or it could be something newsy like a ribbon cutting, app launch or new product. Tell us what’s unique about your work.
- We love a good “how” story, so be prepared to tell us the process behind the story. You signed up 1,000 users in your first week — how? You raised more VC funding than expected — how? You pivoted your career from marketing to software engineering to entrepreneurship — how? The big idea, really, is communicating what someone in a similar position can learn from your story.
- Ask to set up a time to chat, either by phone or virtual meeting (or in person, if it’s safe to do so).
- Don’t make it sound like a sales pitch (e.g: avoid opening with anything resembling “Have I got a story for you!!”).
- Don’t pitch a list of article ideas like “How to gain social media followers” for a guest post unless you’re an expert on the specific topic. (If you’re really interested in writing for us, we have a guest post option for that. Lots of details here.)
- Don’t offer to exchange links or anything SEO-related.
- If you are looking to run a promotional piece where you have total control over what is written, you may be looking for a sponsored post and should contact our business team.
- If you don’t hear back from us within a week, it’s fine to follow up. Sometimes we get swamped and emails get missed.
- If you don’t hear back after a follow-up and you didn’t commit any of the “don’ts” above, make sure that it’s clear that you’re in the Philly region, and that your pitch is relevant to technology, small business/startups, nonprofit, STEM, education, economic development or access. We occasionally do arts stories, but only if there is a technology, entrepreneurship or community/access angle.
And consider this, from former Technical.ly Philly reporter Juliana Reyes:
Think of us as investors in this way — you have to win us over. If you’re completely new to us, we’re going to be looking for some sort of traction or caliber of “real-ness” to to write about you, whether it’s funding, office space or paying customers. If you don’t have that, you can still convince us with a personal story. Or, like you would with an investor, get someone in the tech scene to intro you. Still: Cold emails work, for sure. You just need to give us something more than “My product is going to change the world.”
Any questions? Email email@example.com.-30-
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