RevZilla's parent company, Comoto Holdings, just acquired another cycling retailer - Technical.ly Philly

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Jan. 31, 2020 1:35 pm

RevZilla’s parent company, Comoto Holdings, just acquired another cycling retailer

The founder of the Texas-based J&P Cycles is joining the executive team at the Philly holding entity, which also manages West Coast-based Cycle Gear.
Inside RevZilla’s Navy Yard retail space in 2016.

Inside RevZilla's Navy Yard retail space in 2016.

(Courtesy photo)

Comoto Holdings, the holding entity of both Navy Yard ecommerce company RevZilla and West Coast-based Cycle Gear, announced Friday that it had acquired Texas-based J&P Cycles.

The first two companies initially came together in 2016 in a confusing-at-the-time joint venture with a private equity firm that later came to be known as Comoto Holdings. The parent company got a new CEO, Ken Murphy, last summer, a few months after Murphy joined the board of Comoto.

Now that parent company has picked up another retail brand, J&P Cycles, retailer of aftermarket products for the American V-Twin rider. Financial details of the deal were not disclosed.

J&P will continue to operate as its own retail brand, and its founder, Zach Parham, will join the executive team at Comoto as president of J&P Cycles, Comoto said in a statement. He is not planning to relocate to Philadelphia, a Comoto spokesperson said.

It’s not immediately clear if or how the news will affect local employees of Comoto, which names Philadelphia as its home in press releases.

“J&P Cycles was built on obsession with customer service and offering the best product selection for riders,” Parham said in a statement. “Comoto shares these same values. Each retail brand in the Comoto Family has complementary strengths and we are excited to leverage those strengths, to take J&P Cycles to the next level.”

With the deal finalized, efforts are underway to integrate J&P Cycles into the Comoto platform.

“As a platform for many of the industry’s most storied retail brands, our commitment to our customers is to preserve the legacy brand-attributes that matter most to them, while also unlocking the full selection, service, and savings benefits our customers deserve when shopping within the Comoto Family of Brands,” Murphy said.

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Companies: RevZilla
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