Simply Good Jars tapped for New York-based food innovation accelerator - Technical.ly Philly

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Apr. 15, 2019 9:55 am

Simply Good Jars tapped for New York-based food innovation accelerator

As part of its participation in Food-X, the company gets access to mentorship, networking and a $65,000 investment.

The company makes jarred salads and other dishes.

(Courtesy image)

Simply Good Jars, makers of a line of jarred, ready-to-go meals stored in connected fridges, has been selected to join New York-based Food-X, an accelerator program for food-related startups.

The program, founded in 2014 and backed by Princeton, N.J. venture capital fund SOSV, infuses companies in the food tech industry with capital and resources, including an initial $65,000 cash investment and access to follow-on investments up to a B round. Selected companies started the program last month.

Out of 500 global applicants, Simply Good Jars, recently based out of coworking space 1776’s now-shuttered University City location, was the only Philly name on final the list.

“At the end of the day we’re honored to have been given the opportunity to take what we’ve done and really evaluate every level, surrounded by industry greats/experts that not only challenge our thinking but force us to think much bigger,” said Jared Cannon.

Cannon said that in the 30 days the program has been trekking along, the company has already tapped Fortune 500 companies as customers.

“We are on the cusp of some really exciting stuff ,” Cannon told Technical.ly. “We’ve partnered with Byte Technologies along with other regional brands to commercialize our offering and help even more people have a better for all food option available steps away from where they’re already living life,” i.e. offices and other facilities such as hospitals.

“Each of the companies in a given Food-X program face unique hurdles,” Peter Bodenheimer, Food-X program director, said in an interview with trade publication FoodBev. “Our role is to help them identify those hurdles, bucket them based on immediate and long-term focus, and then prioritise around solving them.”

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