By Opening Day on April 4, a total of 25 Minor League Baseball stadiums will light up with a digital ad network powered by a Doylestown company called ISM Connect.
The company, which focuses on digital fan engagement, is powering the Allegiant Airline Network, a setup of around 15 screens that will allow teams to manage targeted marketing and custom branded content to some 50 million spectators.
“The Allegiant Airline Network creates a compelling opportunity for brands and sponsors to reach a geographically diverse set of passionate local baseball fans,” said Kent Heyman, CEO of ISM Connect. “Minor League Baseball consistently ranks as the most family-friendly sport in America, and the Allegiant Airline Network will modernize the fan experience at local parks. As a proud partner of Minor League Baseball, ISM Connect is excited to bring its innovative solutions to millions of fans who will experience the Network.”
For those of you interested in checking out a minor league game (and the tech platform), the closest minor league stadiums to feature the network will be the homes of the Harrisburg Senators and the Scranton/Wilkes-Barre RailRiders.
ISM Connect expects to have the network deployed in 60 stadiums by the 2020 season, as part of a six-year agreement with the MiLB and Las Vegas-based Allegiant Air.
Here’s a quick explainer of what the system will look like:-30-
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