Have a look at SEPTA Key's revamped website in beta mode - Technical.ly Philly

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Mar. 18, 2019 10:50 am

Have a look at SEPTA Key’s revamped website in beta mode

People on the internet seem to like it. What do you think?
The new site features a revamped help section, among other perks.

The new site features a revamped help section, among other perks.

(Screenshot)

SEPTA Key — the fare card system of the Southeastern Pennsylvania Transportation Authority — is a story that goes as far back as 2007, but it’s still a work in progress.

Early adopters began tapping the RFID-equipped smart cards in 2016, but the user experience of reloading the cards has always been on the clunkier side, often leading users to get unnecessary extra cards.

On Friday, commuters’ prayers might have been answered with a heavy-handed redesign of the site. The beta version of the SEPTA Key website now includes a responsive design, an easier navigation and a revamped “Help & Information” section.

It seems that riders, especially those in the tech sphere, approve:

“It’s amazing, especially if you manage several cards (we pay for them for my team),” said Indy Hall founder Alex Hillman. “Only thing missing is the ability to move wallet funds between cards.”

If, like Hillman, you have any additional requests for the website, SEPTA made its customer service form available for feedback on the site.

In 2017, a handful of technologists got together to produce a 27-page report with suggestions to SEPTA on how to make the process more user-friendly. The report was put together by designers and urbanists from Code for Philly, Think Company and Philly-based nonpartisan PAC 5th Square.

5th Square tweeted on Friday that the new site was “a major improvement on the old SEPTA Key website and much easier to navigate for customers.”

“SEPTA is using the Beta launch to give customers an opportunity to try the site out, get comfortable with it, and provide feedback before the Authority replaces the current site, www.septakey.org,” SEPTA said in a press release.

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