This student-made app wants to curb body shaming — while helping you look fly - Technical.ly Philly

Business

Jan. 23, 2019 7:29 am

This student-made app wants to curb body shaming — while helping you look fly

Student-built Fashion Buddy crowdsources judgement-free feedback on outfit choices — with an eye to partnering with retail brands as a monetization strategy.
The app is live for Android and iOS.

The app is live for Android and iOS.

(Screenshot)

With a mobile app called Fashion Buddy, 19-year-old entrepreneur Lindsay Smith is looking to thread this ambitious needle: giving users access to crowdsourced feedback on outfit choices in a safe space, while simultaneously running a profitable business that partners with big names in retail.

On the mobile app, now live for Android and iOS, users uploads photos of dueling outfit choices — either on themselves or laid out on a bed or through screenshots of online shops. They select how long they want to hold the public vote. Other users then swipe up on their favorite choices to indicate the winner.

To help keep the space safe amid an increasingly hostile online environment, the language is brimming with positivity. The winning threads are labeled “Looks great” while the losing outfit is dubbed “Looks good.” There’s no chat functionality or comment box that might be exploited by body-shaming harassers.

And that’s on purpose, Smith said.

Two competing outfits on a mobile app.

Users pick their fave outfits. (Screenshot)

“Safe space’ is a keyword,” said the founder, who’s been bootstrapping the company with proceeds from pitch competitions as well as her own money. “My overall goal is to create a judgement-free zone where people can post their outfits and not feel judged. No one will know it’s you wearing the outfit if you don’t want. No one will comment negative things.”

How does the app plan to make money? Smith, a sophomore in of Drexel University’s entrepreneurship program, said the plan is to partner with retailers to give them access to anonymized data on customer choices. Though a freelancer built the current version of the app, Smith brought on a CTO in fellow Drexel student Tri Le to help the company stay on mission through tech.

Advertisement

“I want to make people feel confident,” Smith said. “There’s a lot of negativity and stereotypes out there and I wanna make them feel comfortable with what they wear.”

-30-
CONTRIBUTE TO THE
JOURNALISM FUND

Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

New app ClipDish saves only the recipe (and nothing else) from cooking sites

Microsoft, The Meet Group partner on ‘grooming detection technique’ for messaging apps

Now Siri can tell you just how badly SEPTA is f*cked today

SPONSORED

Philly

How the history of Linode HQ inspires its employees

Philadelphia

Inspire

Senior Software Engineer (Data Services)

Apply Now

Philadelphia

Inspire

Sales Channel Development Manager

Apply Now

990 Spring Garden Street, 5th Floor, Philadelphia, PA 19123

Azavea

Part-Time Accountant

Apply Now

JumpButton Studio’s Nicodemus Madehdou on developing a young game company in Philly

The Meet Group just launched a livestreaming dating game

Why this ‘Shark Tank’ alum brought his second startup to Philly [Entrance Exam]

SPONSORED

Philly

When it comes to diversity, Vanguard puts its money where its mouth is

Philadelphia, PA

Perpay

Full Stack Engineer

Apply Now

Philadelphia

Guru Technologies

Sales Development Representative

Apply Now

Philadelphia

Macquarie

Investment Operations- Technical Lead

Apply Now

Sign-up for daily news updates from Technical.ly Philadelphia

Do NOT follow this link or you will be banned from the site!