How should Philly pitch itself to the world? - Philly


Dec. 5, 2018 12:37 pm

How should Philly pitch itself to the world?

As part of a multi-stakeholder exercise to build the city's brand identity, a quick interactive poll wants your input.

Center City Philadelphia.

(Photo courtesy of C. Smyth/Visit Philly)

In the landscape of global cities vying to attract more humans, is Philly the “jester” or the “creator”?

Is our wide-ranging music scene our best-kept secret or is the progress we’ve made in the sciences or tech fields? Are most proud of our neighborhoods or our sports teams (and mascots)? If you had to explain Philly to a visitor by taking them to one spot in this incredible city, where would that be?

Answer these questions and you might help shape the way Philly presents itself to the world. As part of the Philadelphia Global Identity Project, convened by the City of Philadelphia with participation from a consortium of local orgs, an online site called SpeakPhilly is gathering input from Philadelphians.

Take the survey

The results of the survey — alongside insights from one-on-one interviews, focus groups, online discussion boards, intercepts and quantitative surveys — will help build a brand identity for Philadelphia, which will be developed in subsequent phases of the project. The ultimate goal? Attracting and retaining businesses, capital, talent, students and tourism to the region.

Recently named “City of the Year” by GQ, our fair town has been on a bit of a roll this year. Just two signs of that momentum: It landed a spot among 20 cities vying for Amazon’s second headquarters and gathered the world’s attention in February as the Philadelphia Eagles won Super Bowl LII.

Also, if you’re into raising Philly’s national profile and happen to work for a company with a social mission, you should also drop Philadelphia’s name in this survey that ranks social enterprise ecosystems.


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