How should Philly pitch itself to the world? - Technical.ly Philly

Business

Dec. 5, 2018 12:37 pm

How should Philly pitch itself to the world?

As part of a multi-stakeholder exercise to build the city's brand identity, a quick interactive poll wants your input.

Center City Philadelphia.

(Photo courtesy of C. Smyth/Visit Philly)

In the landscape of global cities vying to attract more humans, is Philly the “jester” or the “creator”?

Is our wide-ranging music scene our best-kept secret or is the progress we’ve made in the sciences or tech fields? Are most proud of our neighborhoods or our sports teams (and mascots)? If you had to explain Philly to a visitor by taking them to one spot in this incredible city, where would that be?

Answer these questions and you might help shape the way Philly presents itself to the world. As part of the Philadelphia Global Identity Project, convened by the City of Philadelphia with participation from a consortium of local orgs, an online site called SpeakPhilly is gathering input from Philadelphians.

Take the survey

The results of the survey — alongside insights from one-on-one interviews, focus groups, online discussion boards, intercepts and quantitative surveys — will help build a brand identity for Philadelphia, which will be developed in subsequent phases of the project. The ultimate goal? Attracting and retaining businesses, capital, talent, students and tourism to the region.

Recently named “City of the Year” by GQ, our fair town has been on a bit of a roll this year. Just two signs of that momentum: It landed a spot among 20 cities vying for Amazon’s second headquarters and gathered the world’s attention in February as the Philadelphia Eagles won Super Bowl LII.

Also, if you’re into raising Philly’s national profile and happen to work for a company with a social mission, you should also drop Philadelphia’s name in this survey that ranks social enterprise ecosystems.

Advertisement

-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

Cheesesteaks and Rocky gotta go: How to update Philly’s image

We need a Philadelphia story for the tech age

Catch these 16 technologists at the Amplify Philly House at SXSW

SPONSORED

Philly

Meet these 10 hiring companies at Super Meetup

Philadelphia

Perpay

UX Designer

Apply Now
Chesterbrook, PA

Deacom

Inside Sales Representative

Apply Now
Horsham, PA

Penn Mutual

Product Owner/Business Transformation Specialist

Apply Now

BioBots rebrands as Allevi in a push for the software space

Cool talk alert: How to build up your personal brand as a developer

What’s in a name? KoP hiring company Beyond rebrands as Nexxt

SPONSORED

Philly

Verizon is looking for the brightest ideas on how to use its 5G technology

Center City

Inspire

Member Experience Specialist

Apply Now
Philadelphia, PA

Perpay

Frontend Engineer

Apply Now

Sign-up for daily news updates from Technical.ly Philadelphia

Do NOT follow this link or you will be banned from the site!