Emojibator just launched two new, emoji-shaped vibrators - Technical.ly Philly

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Nov. 20, 2018 10:45 am

Emojibator just launched two new, emoji-shaped vibrators

The startup, which boasts a Fishtown-based cofounder, just launched two new products: Shark and Chickie Emojibators. Plus, a look at what the company's been up to.

Duuuun, dun.

(Courtesy photo)

You’ll never look at the baby chick or shark emojis the same again: Emojibator just launched two new emoji-shaped vibrators ahead of the holiday shopping season.

The Shark Emojibator features dual vibrators on its “fins” and an air inflation stimulator that promises, per the marketing copy, to “take you back to Shark Week glory over and over again.” The Chickie Emojibator, featuring suction technology, aims to make bath time a lot more fun.

Here’s a quick look at the Shark Emojibator.

“I love Emojibator’s humor-first approach to masturbation because we make orgasms accessible,” said Kristin Fretz, Emojibator’s cofounder and chief marketing officer. “It’s easier to dismantle the patriarchy stigma around female pleasure when I can laugh at my vibrator and proudly show it to my friends.”

Emojibator is a fully remote company, with cofounder Joe Vela — a former Curalate engineer — based in Fishtown. Fretz is based in Brooklyn, and Director of Marketing Janice Payne is based in Los Angeles.

(Fun fact: Payne is a part-time employee with Emojibator. She’s a full-time flight attendant.)

Its first product, an eggplant-emoji-shaped vibrator, received widespread media coverage, including multiple interviews with founder “Jaime Jandler,” a pseudonym Vela took on during the early days of the company.

Now, Emojibator has a lineup of five products, and has had its whimsical vibrators picked up by several retailers like Good Vibrations, the Museum of Sex, goPuff and — most recently — Urban Outfitter’s online shop.

“We launched with them about a month ago,” Vela told Technical.ly in an email. “As far as I know, Urban Outfitters’ sexual wellness and personal care section is new in 2018 and will be exclusively online for now. The first order we did with them sold out rather quickly, and I hope that is an indication we’ll see these products in Urban Outfitters locations soon.”

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Orgasm equality and sexual wellness has been a frequent point for the company. Last year, the company took to the streets of Brooklyn to ask strangers really personal questions in a bid to normalize sex and pleasure. Obviously, it’s also good for business.

“I’m proud to have disrupted the healthcare market like this and I’m sure consumers are ready for sexual wellness products to be in stores like Urban Outfitters,” Vela said.

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