What did Power Home Remodeling learn from its #PhillyWantsLeBron campaign? - Technical.ly Philly

Business

Jul. 3, 2018 11:51 am

What did Power Home Remodeling learn from its #PhillyWantsLeBron campaign?

“We’ll keep trusting The Process and look forward to seeing LeBron next time the Lakers are in Philly,” said CEO Asher Raphael.
Well, it didn’t work.

Well, it didn't work.

(Photo courtesy of Power Home Remodeling)

When news broke on Sunday that basketball superstar LeBron James would join the L.A. Lakers in a $153.3 million deal, it kinda broke the hearts of anxious Sixers fans and one Philly-area remodeling company.

But sports heartbreak aside, Chester, Pa.-based Power Home Remodeling — which spent the last five months pushing a #PhillyWantsLebron campaign — is also reaping the benefits of getting its branding out there, as national media picked up on its billboards, both roadside and aerial.

“The original billboards in Cleveland started as a way for us to engage Power employees across the country, but they quickly gained national attention and even inspired other cities to try to recruit LeBron with their own billboards,” co-CEO Asher Raphael said in an email. “We could not have imagined the campaign unfolding at such a massive scale, but it’s been incredibly fun to watch, especially for us at Power.”

Power Home Remodeling employs some 2,500 people around the country. With 600 employees in the Philly area, the bulk of the company’s dev team is in Delaware county.

Advertisement

“Regardless of LeBron’s decision, we’re incredibly proud of our team for pushing this campaign forward, starting in February and continuing throughout the NBA Draft with our flying billboards,” Raphael said. “We’ll keep trusting The Process and look forward to seeing LeBron next time the Lakers are in Philly.”

As for LeBron’s move to the Lakers, heck, this a tech outlet so the only analysis we can offer is that, perhaps, it was data that drew King James to Hollywood:

You must appreciate accurate, relevant and productive community journalism.  Support this sort of work from professional reporters with seasoned editors.  Become a Technical.ly member for $12 per month -30-
CONTRIBUTE TO THE
JOURNALISM FUND

Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

ThoughtSpot’s Cindi Howson on the future of the data industry, career paths and ‘ruthless prioritization’

Alex’s Lemonade Stand Foundation is training childhood cancer researchers in data science

Investor Paul Martino’s new side hustle is … movie producer?

SPONSORED

Philly

How Relay is helping enterprise clients get proactive about customer engagement

Philadelphia

Perpay

UX Designer

Apply Now

Chesterbrook, PA

Deacom

Inside Sales Representative

Apply Now

Horsham, PA

Penn Mutual

Product Owner/Business Transformation Specialist

Apply Now

The Eagles will fly in 4K HDR for the first time tonight

A women-focused sports newsletter startup is launching its first US edition in Philly

Check out this interactive report comparing the health of Philly’s neighborhoods

SPONSORED

Philly

These hiring companies want to meet you at NET/WORK Suburbs

Center City

Inspire

Member Experience Specialist

Apply Now

Philadelphia, PA

Perpay

Frontend Engineer

Apply Now

Philadelphia

Perpay

Senior Data Scientist

Apply Now

Sign-up for daily news updates from Technical.ly Philadelphia

Do NOT follow this link or you will be banned from the site!