What did Power Home Remodeling learn from its #PhillyWantsLeBron campaign? - Technical.ly Philly


Jul. 3, 2018 11:51 am

What did Power Home Remodeling learn from its #PhillyWantsLeBron campaign?

“We’ll keep trusting The Process and look forward to seeing LeBron next time the Lakers are in Philly,” said CEO Asher Raphael.

Well, it didn't work.

(Photo courtesy of Power Home Remodeling)

When news broke on Sunday that basketball superstar LeBron James would join the L.A. Lakers in a $153.3 million deal, it kinda broke the hearts of anxious Sixers fans and one Philly-area remodeling company.

But sports heartbreak aside, Chester, Pa.-based Power Home Remodeling — which spent the last five months pushing a #PhillyWantsLebron campaign — is also reaping the benefits of getting its branding out there, as national media picked up on its billboards, both roadside and aerial.

“The original billboards in Cleveland started as a way for us to engage Power employees across the country, but they quickly gained national attention and even inspired other cities to try to recruit LeBron with their own billboards,” co-CEO Asher Raphael said in an email. “We could not have imagined the campaign unfolding at such a massive scale, but it’s been incredibly fun to watch, especially for us at Power.”

Power Home Remodeling employs some 2,500 people around the country. With 600 employees in the Philly area, the bulk of the company’s dev team is in Delaware county.


“Regardless of LeBron’s decision, we’re incredibly proud of our team for pushing this campaign forward, starting in February and continuing throughout the NBA Draft with our flying billboards,” Raphael said. “We’ll keep trusting The Process and look forward to seeing LeBron next time the Lakers are in Philly.”

As for LeBron’s move to the Lakers, heck, this a tech outlet so the only analysis we can offer is that, perhaps, it was data that drew King James to Hollywood:

You must appreciate accurate, relevant and productive community journalism.  Support this sort of work from professional reporters with seasoned editors.  Become a Technical.ly member for $12 per month
Organizations: Power Home Remodeling
Already a member? Sign in here


PlaySugarHouse enters New Jersey sportsbook market

CS:GO community comes to Northern Liberties for Fragadelphia

Philly’s esports team hopes to bring home another championship



Clients and community come first for Vanguard employees

Center City


Sr. Supply Chain Analyst

Apply Now
990 Spring Garden Street, Philadelphia, PA - 19123


Temporary Cicero Research Specialist

Apply Now


Risk and Strategy Analyst

Apply Now

For traveling jiu-jitsu heads, tech comes to the rescue

Gambling will drive the future of sports for the next decade: SeventySix Capital conference

Power Home Remodeling takes to the sky with #PhillyWantsLeBron campaign



UX, UArts and the importance of human-centered design


Full Stack Engineer

Apply Now
Conshohocken, Pa


Manager, Partner Success

Apply Now


E-commerce Software Engineer: Magento, PHP, Python

Apply Now

Sign-up for daily news updates from Technical.ly

Do NOT follow this link or you will be banned from the site!