What did Power Home Remodeling learn from its #PhillyWantsLeBron campaign? - Technical.ly Philly

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Jul. 3, 2018 11:51 am

What did Power Home Remodeling learn from its #PhillyWantsLeBron campaign?

“We’ll keep trusting The Process and look forward to seeing LeBron next time the Lakers are in Philly,” said CEO Asher Raphael.
Well, it didn’t work.

Well, it didn't work.

(Photo courtesy of Power Home Remodeling)

When news broke on Sunday that basketball superstar LeBron James would join the L.A. Lakers in a $153.3 million deal, it kinda broke the hearts of anxious Sixers fans and one Philly-area remodeling company.

But sports heartbreak aside, Chester, Pa.-based Power Home Remodeling — which spent the last five months pushing a #PhillyWantsLebron campaign — is also reaping the benefits of getting its branding out there, as national media picked up on its billboards, both roadside and aerial.

“The original billboards in Cleveland started as a way for us to engage Power employees across the country, but they quickly gained national attention and even inspired other cities to try to recruit LeBron with their own billboards,” co-CEO Asher Raphael said in an email. “We could not have imagined the campaign unfolding at such a massive scale, but it’s been incredibly fun to watch, especially for us at Power.”

Power Home Remodeling employs some 2,500 people around the country. With 600 employees in the Philly area, the bulk of the company’s dev team is in Delaware county.

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“Regardless of LeBron’s decision, we’re incredibly proud of our team for pushing this campaign forward, starting in February and continuing throughout the NBA Draft with our flying billboards,” Raphael said. “We’ll keep trusting The Process and look forward to seeing LeBron next time the Lakers are in Philly.”

As for LeBron’s move to the Lakers, heck, this a tech outlet so the only analysis we can offer is that, perhaps, it was data that drew King James to Hollywood:

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