What did Power Home Remodeling learn from its #PhillyWantsLeBron campaign? - Technical.ly Philly

Business

Jul. 3, 2018 11:51 am

What did Power Home Remodeling learn from its #PhillyWantsLeBron campaign?

“We’ll keep trusting The Process and look forward to seeing LeBron next time the Lakers are in Philly,” said CEO Asher Raphael.

Well, it didn't work.

(Photo courtesy of Power Home Remodeling)

When news broke on Sunday that basketball superstar LeBron James would join the L.A. Lakers in a $153.3 million deal, it kinda broke the hearts of anxious Sixers fans and one Philly-area remodeling company.

But sports heartbreak aside, Chester, Pa.-based Power Home Remodeling — which spent the last five months pushing a #PhillyWantsLebron campaign — is also reaping the benefits of getting its branding out there, as national media picked up on its billboards, both roadside and aerial.

“The original billboards in Cleveland started as a way for us to engage Power employees across the country, but they quickly gained national attention and even inspired other cities to try to recruit LeBron with their own billboards,” co-CEO Asher Raphael said in an email. “We could not have imagined the campaign unfolding at such a massive scale, but it’s been incredibly fun to watch, especially for us at Power.”

Power Home Remodeling employs some 2,500 people around the country. With 600 employees in the Philly area, the bulk of the company’s dev team is in Delaware county.

Advertisement

“Regardless of LeBron’s decision, we’re incredibly proud of our team for pushing this campaign forward, starting in February and continuing throughout the NBA Draft with our flying billboards,” Raphael said. “We’ll keep trusting The Process and look forward to seeing LeBron next time the Lakers are in Philly.”

As for LeBron’s move to the Lakers, heck, this a tech outlet so the only analysis we can offer is that, perhaps, it was data that drew King James to Hollywood:

You must appreciate accurate, relevant and productive community journalism.  Support this sort of work from professional reporters with seasoned editors.  Become a Technical.ly member for $12 per month
Organizations: Power Home Remodeling
-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

Former Phillies player Ryan Howard calls this startup ‘the future of baseball’

Can anyone be creative? For innovation to happen, you may have to be

PlaySugarHouse enters New Jersey sportsbook market

SPONSORED

Philly

This rising fintech startup is helping make life’s expenses easier to manage

Philadelphia

Perpay

Software Engineer: E-Commerce (PHP)

Apply Now
Philadelphia, PA

Linode

QA Automation Engineer

Apply Now

Philly’s esports team hopes to bring home another championship

SeventySix Capital rolls the dice on the ESPN of sports betting

For traveling jiu-jitsu heads, tech comes to the rescue

SPONSORED

Philly

Pitch to speak at Comcast Labs Connect’s data security conference

Philadelphia, PA

Linode

Senior Software Engineer – Kubernetes

Apply Now
Chesterbrook, PA

Deacom

EDI Specialist

Apply Now
Chesterbrook, PA

Deacom

Software Developer Internship – Summer 2019

Apply Now

Sign-up for daily news updates from Technical.ly Philadelphia

Do NOT follow this link or you will be banned from the site!