Callowhill design firm Tonic Design got acquired by Printfly - Philly


Apr. 23, 2018 12:59 pm

Callowhill design firm Tonic Design got acquired by Printfly

No financial details were disclosed from the deal. Here's what we do know, per Printfly COO Robert Levin.

Tonic Design's offices, pictured here in 2014.

(Courtesy photo)

Northeast Philly’s Printfly, owner of brands in the printed products space like announced Friday it had acquired Callowhill design firm Tonic Design.

No financial details were immediately disclosed, but Printfly COO Robert Levin said the acquisition brought over 24 staffers to the Printfly team, currently at 276 employees between its brands, which also includes College.Ink, and The move also doubled the company’s tech team.

“We had been working with Tonic for a while, and we’re comfortable with their talent, their approach and their culture,” Levin said.

The two companies had another previous tie: Tonic cofounder Mac Morgan, who left the company last year, became head of technology at Printfly in January.

“For years, we have prided ourselves on creating a lasting and measurable impact for our clients,” said Leon Degtar, SVP of Operations. “We embrace using technology and design to be disruptive and challenge the status quo. Now, as part of Printfly, we have the opportunity to do the same on a much larger scale.”

“We were looking for someone to lead the software delivery side of the business,” said Printfly’s Levin. “It was a tremendous addition to our team, growing it and giving it some new perspective. In any organization things can get stale so it was good to get some fresh eyes from someone who had done a lot of different work. There was also a lot of synergy there so it was an easy decision to make.”

At the end of 2016, there was a round of layoffs at Tonic Design which reduced the team from 62 staffers to 50. Attrition in the top ranks continued with the departure of former Managing Director Justin Matthews to O3 World, where he became the company’s first COO.

Over at Printfly, the current game plan is for Tonic to serve as a sort of in-house agency, in a mechanism that, Levin said, will speed up the pace of work for the tech and design teams. The Tonic name will remain for the time being and, though it will still do outside work, Printfly will remain Tonic’s biggest customer.

Printfly’s growth spurt, Levin said, has been driven by its tech-heavy focus.


“We have an obsessive focus on customer experience,” the COO said. “We do custom printing for apparel and consumers and our entire objective is to make it fast and easy to deliver high quality products on deadline.”

Already a member? Sign in here


This First Round-backed company just got scooped up by Amazon

How this design company is becoming the go-to for Philly’s startup community

Turn5 opens new 15,000-square-feet customer service hub in MontCo



Pitch to speak at Comcast Labs Connect’s data security conference


Vistar Media

Software Engineer

Apply Now


Operations Specialist

Apply Now
Philadelphia area

Chariot Solutions

Mobile Developers

Apply Now

Shut down in 2016, IntroNet just got sold to a New York-based SaaS company

Dev shop Happy Cog acquired by NYC firm Vector Media Group

Breaking: Stitch acquired by California-based Talend in $60M deal



How teamwork is setting the standard for data standardization at Pinnacle 21

Chesterbrook, PA


Front End Developer

Apply Now
Malvern, PA


Intermediate Software Developer

Apply Now
Malvern, PA


Full – Stack Engineer-Java

Apply Now

Sign-up for daily news updates from Philadelphia

Do NOT follow this link or you will be banned from the site!