Power Home Remodeling is now the LeBron of attention hacking - Technical.ly Philly

Business

Feb. 26, 2018 12:58 pm

Power Home Remodeling is now the LeBron of attention hacking

The Chester-based tech company wants King James to come to town and “Complete the Process.” Talk about growth hacking on the cheap.

One of three billboards calling for King James to come to Philly.

(Photo courtesy of Power Home Remodeling)

Chester, Pa.-based Power Home Remodeling, much like Philly sports fans buoyed by the Philadelphia Eagles win, is hoping to keep the good news coming.

Today, ahead of this week’s matchup between the Philadelphia 76ers and the Cleveland Cavaliers, the company paid to have three billboards (yes, like the Martin McDonagh–directed flick) installed along I-480 in Cleveland. The message is plain and simple: LeBron James should join the Sixers and “complete the process.” (Editor’s note: “LeBron to Philly” is increasingly the chatter on local sports radio, a hypothetical recently buoyed by this piece in The Ringer.)

“We’re passionate about Philadelphia,” Asher Raphael, the company’s co-CEO told ESPN’s Darren Rovell. “We have an amazing city, it’s the best sports town and it’s an awesome place to live. We think the best athletes should want to play here.”

Raphael declined to say how much the billboards cost but, judging by the press hits the PR stunt has garnered, it was likely worth the investment.

This isn’t the company’s first foray into inventive marketing hacks, but, in our opinion, it is certainly the best.

Advertisement

-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

This Doylestown company will set up a digital ad network at 25 Minor League Baseball parks

Former Phillies player Ryan Howard calls this startup ‘the future of baseball’

PlaySugarHouse enters New Jersey sportsbook market

SPONSORED

Philly

Why working with the University City Science Center was a game changer for 4 Philly startups

Ambler, PA

IntegriChain

Data Engineer

Apply Now
Center City

Inspire

Product Manager – Sales Tools

Apply Now
Center City

Inspire

Member Experience Specialist

Apply Now

Philly’s esports team hopes to bring home another championship

SeventySix Capital rolls the dice on the ESPN of sports betting

For traveling jiu-jitsu heads, tech comes to the rescue

SPONSORED

Philly

Take a peek at the opportunities popping up at PromptWorks

Philadelphia, PA

Perpay

Frontend Engineer

Apply Now
Philadelphia, PA

Linode

Product Marketing Manager

Apply Now
Blue Bell, PA

Pinnacle 21

Senior Software Engineer

Apply Now

Sign-up for daily news updates from Technical.ly Philadelphia

Do NOT follow this link or you will be banned from the site!