The move is now complete, with Delphic now going by the Hero Digital moniker. According to Mark Patten, the managing director at Hero who formerly held the same position at Delphic, the Philly outpost is part of the company’s plan to continue its growth across the U.S.
“Though Hero is mostly bicoastal in nature, I wouldn’t expect it to continue that way for long,” said Patten. “This is a steady stepping stone and we expect to continue to grow on that front.”
New year, new us. After 13 years as Delphic Digital, we're excited to embark on the next chapter in our journey – bringing industry-defining customer experiences to brands nationally. Welcome to @HeroDigitalSF. https://t.co/zonlHbVQYJ pic.twitter.com/FGHe8wwKi8
— Delphic, a Hero Digital company (@DelphicDigital) January 22, 2018
As you might expect, keeping a company running on both coasts poses a few technical challenges internally. Think scheduling conflicts and the inability to hold physical meetings. For that, Patten said, Hero is beefing up its audiovisual equipment to hold better videoconferences and using more internal collaboration tools to get things done.
The combined agency now offers a wider range of services, including customer experience strategy, user experience design and digital marketing. Stats from the joint company’s staff remain unchanged from the last checkpoint: 200 employees total, with 75 in Philly and plans to expand it in 2018.
Patten, a Bryn Mawr resident, said the company also aims to continue its contributions to the local tech community.
“More often than not, the companies continue to offer the services locally but the commitment to the community dies over time and you’re just part of a huge machine,” Patten said. “For those reasons, the Hero deal had great appeal. The commitment to Philadelphia is still there.”
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