ROAR for Good is giving 250 Athena safety devices to this nonprofit - Philly


Nov. 10, 2017 11:08 am

ROAR for Good is giving 250 Athena safety devices to this nonprofit

Join the startup Nov. 20 as it donates a bunch of its flagship product to Women Against Abuse.

Each Athena goes for $129.

(Courtesy photo)

ROAR for Good is hitting the three-year mark this month and, to celebrate, it’s giving a bulk-sized order of its flagship Athena product — a wearable safety device — to Philly-based nonprofit Women Against Abuse.

The company, which started shipping the product over the summer, is donating 250 Athenas to the organization, a service provider to victims of domestic violence.

“Perhaps the most exciting part of the company is our ROARBack program where a portion of proceeds are invested into educational programs that are teaching respect, healthy relationships, and consent to youth — the kinds of programs that have been shown to increase empathy and reduce violence in adulthood,” said cofounder Yasmine Mustafa.

“Our long-term goal is for there no longer to be a need for safety devices like Athena and companies like ROAR,” said CEO Anthony Gold. “Until then, we’ll do everything in our power to make a difference.”

Join ROAR as it donates the gadgets — and celebrates its third birthday — at Saxbys HQ on Nov. 20.

Roberto Torres

Roberto Torres became Lead Philly Reporter in May 2016. Prior, he was a freelance contributor to and Al Dia News. The native Venezuelan moved to Philadelphia in 2015 after reporting on research at his alma mater, the University of Zulia. Whenever he's not fencing deadlines, he can be found standing in line at Overbrook Pizza in West Philly, running Netflix/Hulu marathons with his wife or reading news from Venezuela.


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