Delphic Digital got acquired by San Francisco's Hero Digital - Technical.ly Philly

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Sep. 11, 2017 12:56 pm

Delphic Digital got acquired by San Francisco’s Hero Digital

Here's why the West Coast company wanted to set up its East Coast hub in Philly.

At Delphic's newly expanded Manayunk offices.

(Courtesy photo)

This is some interesting context to Delphic Digital’s recent office expansion: the Manayunk customer experience firm has “joined forces” (aka, got itself acquired) by Hero Digital to become the San Francisco company’s East Coast hub.

The new moniker for the 75-employee shop is “Delphic, a Hero Digital company.” All told, the two firms have a workforce of 200, with 25 percent growth projected for the Philly office. No staff changes are expected as part of the move, which Delphic Managing Director Lance Hollander stresses was not something the company was actively looking for after 13 years in business.

“Hero was looking to expand in the East Coast and they got in touch with us,” Hollander told Technical.ly. “Most calls like that we ignored but this one was interesting because there were a lot of similarities in each others’ ‘about’ presentations. That’s where we clicked.”

The leadership team at Delphic, including managing partner Mark Patten, are staying put and will join Hero’s top brass.

“The ability to come together and create a national footprint was pretty powerful,” Hollander said. “A lot of New York companies acquired agencies in Philly and eventually those offices went away. We didn’t want to be part of a New York shop.”

The Delphic story has an interesting time hook: it comes amid a fiery discussion on whether or not Amazon opening up its second headquarters in Philly would be the best or worst thing to happen to our town.

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(Check the comments section on this story for a primer on both sides of the debate.)

Though the difference in size is massive, of note are the reasons why this much smaller West Coast company picked Philly for the expansion.

“We love Philly,” said Hero Digital CEO David Kilimnik. “We’re thrilled to be bringing Hero to the East Coast using Philly as our base. For our business to gain access to the entire northeast corridor is fantastic.”

He added: “There’s a nice concentration of companies in Philly itself and Philly is fantastic from an employee standpoint with all the talent coming from places like Penn and Drexel.”

What’s next for Delphic? Growth, Hollander said. Expect 25 percent in growth from the company by the end of the year.

P.S: Spot Delphic and their open jobs on Sept. 26 at NET/WORK Suburbs.

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Roberto Torres

Roberto Torres became Technical.ly Lead Philly Reporter in May 2016. Prior, he was a freelance contributor to Technical.ly and Al Dia News. The native Venezuelan moved to Philadelphia in 2015 after reporting on research at his alma mater, the University of Zulia. Whenever he's not fencing deadlines, he can be found standing in line at Overbrook Pizza in West Philly, running Netflix/Hulu marathons with his wife or reading news from Venezuela.

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