Journey Sales raised $775K to bring a touch of Slack to B2B sales - Philly


Sep. 5, 2017 11:57 am

Journey Sales raised $775K to bring a touch of Slack to B2B sales

The Villlanova company got backing once more from MissionOG, NewSpring Capital and Dublin Capital.
Journey Sales is built on Salesforce.

Journey Sales is built on Salesforce.

(Video by Journey Sales)

Built in 2015 with the premise of bringing more tech to the salesroom, Journey Sales just tacked on $774,998 in venture capital.

These funds are follow-up money: at the end of 2015, Journey Sales raised a $3.35 million Series A led by local investors MissionOG, with participation from NewSpring Capital and Dublin Capital, philanthropist H. Chase Lenfest’s venture firm.

Founder and CEO Bill Butler told the new funding will let the Villanova, Pa.-based company build out its sales and marketing teams. The headcount at the suburban company is at 30, up from 25 two years ago.

The company’s main pitch remains the same since 2015: building “smart sales rooms” to help companies sell, sell, sell. But, as you may have imagined, things have changed a bit in tech since 2015. Butler says the firm’s technology has “evolved” to keep up with the times. But how?

“One thing we did was work with Think Company to create next-generation experiences,” the former iPipeline president said. “They helped us build a Pinterest-like experience.” As part of their offering, the company’s platform also has a Slack-like capability for sales rooms.

Clinical trial company TrialScope and Canadian insurer Financial Horizons Group have already deployed Journey Sales’ technology, the latter touting a 51 percent uptick in sales that coincides with the use of smart rooms.

Butler said a key element in Journey Sales’ growth thus far has been their connection to San Francisco-based Salesforce, a staple of ecommerce operations. It’s been “a game-changer,” Butler said.


Already a contributor? Sign in here
Connect with companies from the community
New call-to-action


ROAR for Good and Warby Parker founders talk leveling up a startup

Hero Digital is acquiring Austin-based marketing company Bulldog Solutions

How Macquarie blends tech-fueled financial services with global opportunity



These hiring companies want to meet you at NET/WORK Suburbs



UX Designer

Apply Now

Chesterbrook, PA


Inside Sales Representative

Apply Now

Horsham, PA

Penn Mutual

Product Owner/Business Transformation Specialist

Apply Now

Funding news about Young Alfred Inc.

Medtech startup Proscia raises $8.3 million for hiring push

Learn why ‘the channel’ is worth $1.5 trillion and growing: Oct. 9–12



Mastering the ‘halo effect’ in tech recruiting

Center City


Member Experience Specialist

Apply Now

Philadelphia, PA


Frontend Engineer

Apply Now



Senior Data Scientist

Apply Now

Sign-up for daily news updates from Philadelphia

Do NOT follow this link or you will be banned from the site!