(Video via SEPTA)
Ever try to reload your SEPTA Key card and ended up getting a second one?
And while it’s likely that you’re doing something wrong as you reload the card, it’s actually a user experience problem that leads to the double trouble. That seems to be the conclusion of a 27-page report put together by designers and urbanists from Code for Philly, Think Company and Philly-based nonpartisan PAC 5th Square.
“The team said they shared their recommendations with SEPTA but never heard back. SEPTA’s top Key project managers said didn’t see the recommendations until PlanPhilly shared them,” Saksa writes.
Have a look at SEPTA Key’s revamped website in beta mode
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