Here's another North Philly font, this time from a North Philly native - Technical.ly Philly

Creative

Jul. 11, 2017 10:31 am

Here’s another North Philly font, this time from a North Philly native

North Philly's aging metal bridges inspired the font by designer Ron Tinsley.

A truss bridge, like those seen around North Philly.

(Photo by Flickr user pml2008, used under a Creative Commons license)

When the controversial blight-inspired font by designer Cliff Ross first landed on social media, designer Ron Tinsley said he was very disturbed.

“Since I grew up in there, I am well aware of the stereotypes,” said Tinsley, founder of branding agency Prophetik Soul Branding + Design. “But when I saw the explanation for the font, it was clear to me that the person did not grow up or live there. I’m glad this font was deleted.”

And so Tinsley, now a Northeast Philadelphia resident, got to work. Drawing inspiration from North Philly’s ubiquitous truss bridges, as well as the area’s industrial history he put together what he says is a better representation of his childhood stomping ground.

Here’s the “Truss Me” font:

The "Truss Me" font. (Courtesy image).

The “Truss Me” font. (Courtesy image)

“I don’t deny that North Philly has seen some rough times over the years,” Tinsley said, but he wishes North Philly’s history as an industrial manufacturing hub or as a center of Black culture got the same level of attention.

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Though the font isn’t yet available for download, the project has been completed.

A group of Philly designers also got to work after the font beef, banding together in an effor called PHLOpenType. The first set of fonts from the collective of 13 designers was released last week.

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Roberto Torres

Roberto Torres became Technical.ly Lead Philly Reporter in May 2016. Prior, he was a freelance contributor to Technical.ly and Al Dia News. The native Venezuelan moved to Philadelphia in 2015 after reporting on research at his alma mater, the University of Zulia. Whenever he's not fencing deadlines, he can be found standing in line at Overbrook Pizza in West Philly, running Netflix/Hulu marathons with his wife or reading news from Venezuela.

  • Kathy

    The font is very creative but I question the accompanying photo. It looks like the Falls bridge in Fairmont Park. Why not a photo of a bridge in North Philly?

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