Post-'North Philly' font snafu, Easton design shop made a 'Soda Tax' typeface - Technical.ly Philly

Creative

Mar. 21, 2017 12:39 pm

Post-‘North Philly’ font snafu, Easton design shop made a ‘Soda Tax’ typeface

Y/N?

The latest slate of fonts from Cliff Ross.

(Courtesy image)

After its blight-inspired font called “North Philly” sparked some heat on social media, Easton, Pa.-based design shop Cliff Ross is back at it again with a new slate of six Philly inspired fonts.

Citing “overwhelming popular demand,” the agency put out a press release announcing the new fonts named after neighborhoods like Bella Vista and spots like Federal Street and the Schuylkill Expressway.

But the undisputed standout in this latest crop of designs is a font called “Soda Tax” which, per a company’s statement, is meant to be taken lightly.

“It’s a quirky font inspired by the shape of a soda can,” the company stated in a press release. “The typeface isn’t meant to be a statement for or against the issue at all. It was created solely in the spirit of fun.”

Download the fonts

Despite the boilerplate statement, will “Soda Tax” spark a similar backlash from Philly Twitter? We’re very curious to see if the far-too-evident marketing ploy will work. After all, clicks are clicks. And maybe some of those clicks will lead to business for the firm, which also has an office near Fairmount.

The agency has also opened up the field for the audience to suggest neighborhoods that will inspire an upcoming group of fonts called “The People’s Collection.” You can select from a list or write in your candidates.

Your move, PHLOpenType.

-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

This Jefferson ER doc says ‘making people healthier is a creative pursuit’

How this design company is becoming the go-to for Philly’s startup community

These Jefferson students are co-inventing tomorrow’s healthcare technology

SPONSORED

Philly

Why Deacom’s team prioritizes collaboration and continuous improvement

Philadelphia, PA

Linode

Senior Software Engineer – Kubernetes

Apply Now
Philadelphia, PA

Linode

Software Development Engineer in Test

Apply Now

This company thinks the ‘hospital room of the future’ is prefab, modular and ‘smart’

UX, UArts and the importance of human-centered design

7 times a design change made things better

SPONSORED

Philly

Engineers have Vistar Media’s Philly office all to themselves

Philadelphia, PA - Center City

Odessa

Business Analyst – Bilingual (Spanish)

Apply Now
Philadelphia

Technically Media

Technical.ly Editorial Intern (Summer 2019)

Apply Now
Chesterbrook, PA

Deacom

EDI Specialist

Apply Now

Sign-up for daily news updates from Technical.ly Philadelphia

Do NOT follow this link or you will be banned from the site!