Why StratIS built a city out of LEGOs at #SXSW - Technical.ly Philly


Mar. 20, 2017 10:26 am

Why StratIS built a city out of LEGOs at #SXSW

“I don't know ... if we can ever work a booth without LEGO bricks again,” said CEO Felicite Moorman.

StratIS and Bulogics team at SXSW with the final smart-city build.

(Courtesy photo)

Catching attendees eyes at a tech conference can be tough, especially at sprawling megaconferences like South by Southwest.

For East Falls smart city software company StratIS, a low-tech gimmick like LEGO bricks was both an eye-catcher and a symbol for the collaborative nature of smart cities.

“No single solution will make a city ‘smart,” StratIS CEO Felicite Moorman told Technical.ly. “It’s going to take a collaborative, piece by piece, effort for the boots on the ground, too.”

And so, showgoers spent last week adding features to the imagined smart city: from high-speed monorails to traffic cameras. According to Moorman, the exercise resonated with “CTOs of Fortune 500 companies to SXSW attendees who just stopped to play.”

“Our booth traffic was absolutely nonstop and our message became more educational pitch than elevator pitch,” said Moorman. “It was fantastic to see the understanding crossing over the faces of everyone who stopped. I don’t know how we’re going to top this. Or if we can ever work a booth without LEGO bricks again.”

Moorman kept herself busy at SXSW, joining this Comcast panel on Philly as a tech town, attended a women in tech brunch and adding her own LEGO trinkets to the simulated smart city.


Roberto Torres

Roberto Torres became Technical.ly Lead Philly Reporter in May 2016. Prior, he was a freelance contributor to Technical.ly and Al Dia News. The native Venezuelan moved to Philadelphia in 2015 after reporting on research at his alma mater, the University of Zulia. Whenever he's not fencing deadlines, he can be found standing in line at Overbrook Pizza in West Philly, running Netflix/Hulu marathons with his wife or reading news from Venezuela.


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