How a Philly-made snow shovel landed on QVC, Home Depot and Amazon - Technical.ly Philly

Business

Mar. 13, 2017 11:56 am

How a Philly-made snow shovel landed on QVC, Home Depot and Amazon

Fifty thousand units and a licensing deal later, we catch up with Shovelution creator Howie Rosenshine.
The “back-saving” Shovelution in action.

The "back-saving" Shovelution in action.

(GIF via Giphy.com)

Downingtown-based inventor Howie Rosenshine had his very own Miracle Mop moment.

See, the creator of the Shovelution, a NextFab-built ergonomic snow shovel heralded as “Best New Tool” by Popular Mechanics, struck a licensing deal with Edison, N.J.-based outdoor tool makers Snow Joe

“After the piece ran on Technical.ly, a reader introduced me to Snow Joe,” Rosenshine said in an email. “They ended up licensing and producing an all-in-one version of the Shovelution.”

The licensed item debuted on QVC TV in December and sold a pretty decent 50,000 units, a big leap from the original product which made it to 2,000 units sold. Details from the licensing deal weren’t made available, but Rosenshine says he’ll be getting the first round of royalties next quarter.

Ka-ching.

The item has also been made available on Amazon, Home Depot and Walmart. You can also spot the item in Lowes Canada stores where, likely, it’s getting more use than here in Philly where the snow season has been pretty light. (So far.)

The Shovelution looks much like your average shovel except for the spring-loaded second handle. It can also be attached to any shovel and adjusted for every user. Rosenshine, a retired software engineer formerly with Sun Microsystems, designed the product to alleviate the strain put on your lower back and allow you to utilize your upper body instead.

Rosenshine credited makerspace NextFab with helping out in the prototyping process. He gave us the lowdown on it.

“The primary machining tool that I use is the Bridgeport vertical mill. Of course, I use things like the industrial band saws and metal grinders too,” Rosenshine wrote to Technical.ly.  “I do a lot of 3D printing, using both the commercial-grade 3D printers (Stratasys) and the consumer-grade 3D printers (Bukito). And I use the Solidworks and Photoshop workstations as well.”

Advertisement

Here’s the Snow Joe Shovelution in action:

What with Snow Storm Stella set to blast the Northeast for a couple of days, you may wanna get one one — like right now.

Companies: NextFab
-30-
CONTRIBUTE TO THE
JOURNALISM FUND

Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

Results from a tech salary survey are in: Here’s what Philadelphia designers are making

Here’s how 3 companies designed (and deal with) their open office layouts

It’s Hive76’s 10th anniversary. Here are some of the makerspace’s greatest hits

SPONSORED

Philly

When it comes to diversity, Vanguard puts its money where its mouth is

Philadelphia, PA

Perpay

Full Stack Engineer

Apply Now

Philadelphia

Guru Technologies

Sales Development Representative

Apply Now

Philadelphia

Macquarie

Investment Operations- Technical Lead

Apply Now

Iterate, fast, feedback: 3 things to know about lean product design

On the Market: Manage Bryn Mawr College’s new makerspace

Drexel’s new 10,000-square-foot Center for Functional Fabrics opens today

SPONSORED

Philly

What you can learn about career mobility from a global architect at Macquarie

Philadelphia

Macquarie

Data Integration Engineer – Java

Apply Now

Philadelphia

Guru Technologies

Scalable Account Executive

Apply Now

Philadelphia

Guru Technologies

Data Engineer

Apply Now

Sign-up for daily news updates from Technical.ly Philadelphia

Do NOT follow this link or you will be banned from the site!