Cofounder Ned Moore will remain as the combined company’s CEO, which will retain the Clutch name. Between the company’s Ambler HQ and Persio’s existing offices in Chicago, Clutch will grow to 75 employees. (We weren’t immediately able to get a headcount pre-acquisition but in May 2015, Clutch employed 45.)
“With this acquisition, the Clutch platform is the first to support the marketer with a comprehensive view of customers across all buying and marketing channels,” Moore said in a press release. “The addition of Persio’s intelligent mobile platform will allow us to deliver these experiences instantly and with greater context.”
Super excited to be working with the Persio team! https://t.co/ChvC0y8DdP
— Ned Moore (@moorened) January 12, 2017
In addition to acquiring Persio, venture-backed Clutch also announced a $5.25 million round of funding and added a new seat on its board of directors which will be occupied by Philly-based Olivam Partners CEO Larry Stone, the single investor behind the round.
Previous investors in the company include Radnor, Pa.’s Safeguard Scientifics, which has been consistently investing in the company since 2014. This latest raise brings the company’s total fundraising to nearly $20 million.
“Clutch has driven tremendous growth with its combination of comprehensive marketing technology, customer data management, and hands-on partnerships with clients,” Stone said. “As a board member, I’m dedicated to helping the company build on that momentum and grow its platform.”