This Philly wearable tech startup generated a whole lotta buzz at CES - Philly


Jan. 11, 2017 10:57 am

This Philly wearable tech startup generated a whole lotta buzz at CES

The venture-backed ActiveProtective caught the attention of the Discovery Channel and the BBC.

ActiveProtective at CES 2017.

(Courtesy photo)

ActiveProtective CEO Drew Lakatos had a bizarre experience while repping his wearable tech company at CES 2017.

“That odd moment when you look up and magician David Copperfield is watching your crash-test-dummy hip airbag deployment video,” Lakatos said in an email.

A strange celeb sighting wasn’t the only thing the company — which is currently developing its flagship product, a belt with built-in airbags (!) to prevent hip fractures — brought back from Las Vegas with: ActiveProtective landed a spot in BBC’s roundup of promising tech sighted at the trade show, as well as $10,000 in cash and prizes (namely, free booth space) from the Consumer Technology Association.

“Sore feet, voice gone, endless parade of people,” Lakatos said of the three-day trade show. “One radio show interview, five film interviews including Discovery Channel.”

“But a more intriguing development is wearables with built-in airbags,” BBC’s Leo Kelion said of the company.

ActiveProtective, based out of University City’s Plexus Innovation Hub, raised a $2,6 million round back in November from a number of health-care-leaning venture firms, including Philadelphia College of Osteopathic Medicine’s venture fund. The current makeup of the company is three full-timers, two part-timers and 12 “highly-specialized” consultants, Lakatos said.

Roberto Torres

Roberto Torres became Lead Philly Reporter in May 2016. Prior, he was a freelance contributor to and Al Dia News. The native Venezuelan moved to Philadelphia in 2015 after reporting on research at his alma mater, the University of Zulia. Whenever he's not fencing deadlines, he can be found standing in line at Overbrook Pizza in West Philly, running Netflix/Hulu marathons with his wife or reading news from Venezuela.


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