Here's how to win a free rebrand from a new creative agency run by women - Technical.ly Philly

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Dec. 27, 2016 11:42 am

Here’s how to win a free rebrand from a new creative agency run by women

With the relaunch of Femme and Fortune, Melissa Alam is developing another way to support women-owned businesses.

At the Fearless Conference, a Femme & Fortune event.

(Courtesy photo)

How’s this for cool event swag: if you join Femme & Fortune’s relaunch party on Jan. 11 you could walk away with a rebrand for your company.

Melissa Alam is relaunching her feminist platform (the one that spawned a coworking space for women and the Fearless Conference) with a party at WeWork NoLibs, where the organization is currently based. The revamped platform will now feature an all-female creative agency catering to female business owners/female-focused brands.

At the party, business owners will have a chance to pitch the company on why they need a rebrand for 2017. The winner walks away with a free two-hour strategy consultation and a redesign by Femme and Fortune’s team of three full-timers.

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So, why the relaunch? According to Alam, there’s a lack of resources specifically geared at women to help them build their businesses. “We want to to be the catalyst and connection for them,” Alam said in an email.

“By launching our all-female agency and catering to female-owned or female-focused businesses, we’re able to reach a demographic that we fully understand because we are the demographic,” Alam said.

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Roberto Torres

Roberto Torres became Technical.ly Lead Philly Reporter in May 2016. Prior, he was a freelance contributor to Technical.ly and Al Dia News. The native Venezuelan moved to Philadelphia in 2015 after reporting on research at his alma mater, the University of Zulia. Whenever he's not fencing deadlines, he can be found standing in line at Overbrook Pizza in West Philly, running Netflix/Hulu marathons with his wife or reading news from Venezuela.

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