My MilkCrate landed its dot-com domain through sheer luck - Philly


Aug. 19, 2016 8:57 am

My MilkCrate landed its dot-com domain through sheer luck

Cofounder Morgan Berman bumped into Vistar Media's Tom Fleischer at a party. Turns out he owned Also turns out he does not drive a hard bargain.
Vistar Media’s Tom Fleischer and My MilkCrate founder Morgan Berman.

Vistar Media's Tom Fleischer and My MilkCrate founder Morgan Berman.

(Courtesy photo)

My MilkCrate founder Morgan Berman showed up at Vistar Media’s open house yesterday hoping to just check out the adtech company’s new Center City spaces and mingle.

But then she bumped into Tom Fleischer, an engineer with Vistar, who happened to be the owner of an object of her desire: the dot-com domain for her company (since its inception, My MilkCrate has been operating with the lesser-known .co domain).

Back in 2011, Fleischer was going to start a mobile app for managing record collections with a few friends, but the idea just never took off, so he had been just sitting on the domain name. Until now.

For the bargain price of a My MilkCrate T-shirt (!), Fleischer generously ceded the domain over to its rightful owner, and the dot-com now redirects to According to Berman, eventually it will be the other way around.

“This was a random tech miracle,” said Berman, who mentioned that the company went with its original domain  because it was “what was available.”

In case you missed it, the company launched a product called MilkCrate for Communities this summer, a service intended for school, universities and organizations to grow their social and environmental impact through rewards and activity guides.

Request a demo by clicking here.

Companies: MilkCrate, Vistar Media
People: Morgan Berman

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