But then she bumped into Tom Fleischer, an engineer with Vistar, who happened to be the owner of an object of her desire: the dot-com domain for her company (since its inception, My MilkCrate has been operating with the lesser-known .co domain).
Back in 2011, Fleischer was going to start a mobile app for managing record collections with a few friends, but the idea just never took off, so he had been just sitting on the domain name. Until now.
For the bargain price of a My MilkCrate T-shirt (!), Fleischer generously ceded the domain over to its rightful owner, and the dot-com now redirects to MyMilkCrate.co. According to Berman, eventually it will be the other way around.
“This was a random tech miracle,” said Berman, who mentioned that the company went with its original domain because it was “what was available.”
In case you missed it, the company launched a product called MilkCrate for Communities this summer, a service intended for school, universities and organizations to grow their social and environmental impact through rewards and activity guides.
Request a demo by clicking here.-30-
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