Peep the storytelling process behind Longwood Gardens' 'Nightscape' - Philly


Jul. 1, 2016 8:19 am

Peep the storytelling process behind Longwood Gardens’ ‘Nightscape’

The 100-year-old horticultural icon dove into sponsored content for a special installation. Here's their Technically Creative case study.
An up-close look at Longwood’s light installation.

An up-close look at Longwood's light installation.

(Photo courtesy of Klip Collective)

By now you may have heard we launched a content studio — Technically Creative — that offers unique storytelling opportunities for brands looking to engage with local technologists.

In spring 2015, collaborated with Philadelphia-area horticultural institution Longwood Gardens to publish an exclusive story inviting art-tech fans to the organization’s first-ever “light and sound” installation. Produced in partnership with Klip Collective, the Longwood experience was called Nightscape.

Below, check out the behind-the-scenes editorial process and the impact delivered by Sponsored Content.

Read the case study


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