(Blurred background of basketball crowd in arena by J.D.S. via Shutterstock)
With his newest venture, David Sonn hopes to make fantasy gaming simple for everyone, whether it’s betting which team will win the NBA finals or which contestant will steal JoJo Fletcher’s heart on “The Bachelorette.”
Last 2 Left is a new online platform and iOS app for fantasy sports and reality TV that Sonn says bucks traditional fantasy standards in a couple of ways, the first with its simplicity.
Players either create or join a game for a current sports season or reality show. Then they choose which two teams or contestants they think will make it to the finals. Lastly, they pick who they think will be the overall winner, which acts as a tiebreaker if more than one player picks the top two teams or contestants. There are some variations for each kind of game but that’s the gist of it.
The simplicity of making just three picks for any game in Last 2 Left was an idea that came from Sonn’s time spent with other fantasy games that took too much time to maintain.
“After a while, it just became work,” said Sonn, CEO and founder of King of Prussia-based digital marketing agency Arc Intermedia.
Some may think his venture into fantasy gaming is a bit risky, given the debate around the legality of fantasy sports. But with Last 2 Left, Sonn said repeatedly that risks were something he made a point to avoid. He hopes the app can be an alternative to apps like DraftKings and FanDuel.
For one, Last 2 Left isn’t for gambling. Instead, you’re awarded a personal rank tracked socially through leaderboards and scoreboards. You don’t actually spend any money, which gives the game system protection against being taken down, said Sonn, who lives in Wayne. (Contests with actual prizes are being planned for the future and there’s no stopping your office pools from still happening outside the game.)
He’s currently the only employee of Last 2 Left. Development, marketing, designing and planning has all been handled by Arc Intermedia and its partners.
Sonn felt relying on talent he was familiar with would prevent bad hires from bringing down the company.
So far, he’s raised more than $300,000 from angel investors and friends and family and now he’s ready to seek venture capital. Sonn is also considering a number of different revenue models, including in-app purchases, advertising and data services.
Sonn may have the success of his current agency to lean on, but he’s quick to mention that Last 2 Left isn’t just some side project.
“I’m trying to be extremely prudent and smart about how I balance the two,” Sonn said.-30-
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