ApprenNet is no more: say hello to Practice - Technical.ly Philly

Business

Jun. 8, 2016 8:40 am

ApprenNet is no more: say hello to Practice

The edtech company announced the name change along with a $4 million funding round.

Part of the ApprenNet (now Practice) team at its Philly HQ.

(Courtesy photo)

After years of covering this Center City-based edtech startup, we’re going to have a bit of a struggle calling ApprenNet by its new name: Practice.

The company announced today its name change along with news of a $4 million Series A led by San Francisco venture firms City Light Capital and Social Capital.

“It was important for us to find investors who shared our vision,” said CEO Paul Freedman. “We are thrilled with the group we now have around the table.”

Practice cofounder Emily Foote said the change to a more accessible name had been in the works for “some time,” but was held off to coincide with the announcement of the funding round, which closed last week.

[Editor’s note: Obligatory Allen Iverson brand ambassador pun/Vine here.]

The money will go toward an upcoming expansion of Practice’s sales and development team, which is currently at 20 people spread between Center City and San Francisco. The SF office was born of a merger with Handsfree Learning last year.

Practice has helped clients like Comcast, Harvard, the University of Pennsylvania and Goodwill assess and expand staff skills through a web and mobile platform, featuring instructional videos and peer reviews.

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Roberto Torres

Roberto Torres became Technical.ly Lead Philly Reporter in May 2016. Prior, he was a freelance contributor to Technical.ly and Al Dia News. The native Venezuelan moved to Philadelphia in 2015 after reporting on research at his alma mater, the University of Zulia. Whenever he's not fencing deadlines, he can be found standing in line at Overbrook Pizza in West Philly, running Netflix/Hulu marathons with his wife or reading news from Venezuela.

  • Tyler R

    What other companies in Philly are doing something similar? I feel like this is a popular space right now given that education systems have inconsistent cash flow and companies who want to grow organically/internally are an easier target for software and services.

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