50onRed profile exposes murky ethics of adtech - Technical.ly Philly


May 31, 2016 12:39 pm

50onRed profile exposes murky ethics of adtech

Technical.ly Associate Editor Juliana Reyes takes an in-depth look at the Philly-based startup for Medium.com's tech blog, Backchannel.

The Cira Centre offices of RightAction and 50onRed. (Leadnomics used to be here, too, but moved in September 2014.)

(Photo by Christopher Wink)

What does 50onRed actually do? It’s a question some former staffers of the Philly adtech startup struggled to find out.

When they did, some left. Some didn’t:

That’s the central tension of an epic piece published today in Backchannel, Medium.com’s in-house technology publication. The in-depth feature was reported by Technical.ly Associate Editor Juliana Reyes. The piece quickly shot up to the top of Hacker News.

At question: the morally questionable practice of “ad injection.”

Backchannel reports it spoke with over a dozen former employees of 50onRed who detailed their involvement in the controversial technology. 50onRed leadership tells Backchannel that “its practices are above board” and compliant with Google and Microsoft guidelines.

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