Comcast buys French adtech company - Technical.ly Philly

Growth

May 9, 2016 12:38 pm

Comcast buys French adtech company

StickyAds bolsters Comcast's ability to ramp up programmatic video ads.
Comcast HQ.

Comcast HQ.

(Photo by Flickr user Ryan Hallock, used under a Creative Commons license)

Full disclosure: Comcast was the title sponsor of Philly Tech Week 2016, which is organized by Technical.ly.

In an official statement released Monday morning, Comcast announced the purchase of StickyAds.tv, a Paris-based adtech company.

Recode’s Peter Kafka, who broke the story on Sunday evening, reported that the French startup will be rolled up into Comcast’s FreeWheel platform, purchased in 2014. The sticker price, Business Insider reported, exceeds $100 million. Comcast wouldn’t immediately confirm that figure.

The press release says the acquisition will create an end-to-end solution enabling clients to manage video inventory across all screens and access on-demand content from any channel.

“We are convinced that the combination of our companies will benefit our respective client bases, most notably the largest TV broadcasters,” said Hervé Brunet, CEO and cofounder of StickyAds. “Our focus on a private exchange, server-side architecture is perfectly aligned with FreeWheel’s technology in addressing the specific needs of premium publishers.”

It’s the latest in a veritable acquisition spree for the Philly-based media giant.

Late last month, Comcast acquired film studio DreamWorks Animation for $3.8 billion. In March it acquired Philly-based sports media startup OneTwoSee for a reported $15 million.

Companies: Comcast
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