My MilkCrate (née MilkCrate) raised $255,000 from Investors’ Circle, Ben Franklin Technology Partners and angel investors. But most of that capital is going toward product development, not marketing for the sustainable business finder. So they have to get creative.
Here’s one way: partner with a local business that believes in your mission.
For My Milkcrate, that was Freedom Taxi, an all-hybrid fleet that was on board with the company’s sustainable focus and agreed to an ad swap. My MilkCrate got its ads on 50 cabs and, in exchange, offered Freedom Taxi a free premium account on its site, My MilkCrate’s Caitlin Honan told us.
We’ve been noticing more and more startups go the old-fashioned marketing route. Delivery service goPuff is perhaps the most ubiquitous, with its bus wraps.-30-
What did Power Home Remodeling learn from its #PhillyWantsLeBron campaign?
Media, marketing, meteoric rises: Head to the Message room of Introduced
Power Home Remodeling is now the LeBron of attention hacking
How the history of Linode HQ inspires its employees
If the Eagles win on Sunday, MakeOffices will offer a month of free coworking
Beware the unfollows caused by content marketing, study says
5 ways to up your content marketing game
When it comes to diversity, Vanguard puts its money where its mouth is
Sign-up for daily news updates from Technical.ly Philadelphia