Now it's much easier to see how people are using the city's website - Philly


Mar. 3, 2016 10:46 am

Now it’s much easier to see how people are using the city’s website

The City of Philadelphia's web team just gave a very nice upgrade.'s analytics on a Thursday morning.


84 people downloaded the city’s Application for a License to Carry Firearms yesterday.

148 people grabbed the Business Income & Receipts Tax (BIRT) form.

Over the past 90 days, 25.2 percent of visits to came from Internet Explorer (second only to Chrome at 44 percent).

We know all this because of a sleek new analytics interface from the city’s web and creative services team, which reveals how Philadelphians are engaging with city government online.

Check it out

One interesting tidbit: In the last 30 days, there were nearly 110,000 visits to Compare that to the nearly 730,000 visits to The main site is obviously more highly trafficked, but the data shows that people are definitely using the new design.

The crew just added more features to the open source tool, which uses code largely built by the federal government’s digital services shop, 18F. Lauren Ancona, who also runs the new PhillyAnalytics meetup, is one of the team members who worked on the city’s analytics site.

Juliana Reyes

Juliana Reyes became's associate editor after reporting on the Philadelphia tech scene for four years. She's co-president of the Asian American Journalists Association Philadelphia chapter and a two-time Philadelphia News Award winner for "Community Reporting of the Year." The Bryn Mawr College grad lives in West Philly, likes her food spicy and wears jumpsuits often.

  • laurenancona

    Let us know if there are any added reports you’d like to see: @PhilaGovData

    • Chris Arasin

      Google Webmaster Tools Search Analytics would be interesting… What are people searching for about the philly gov. I don’t think you can pull it with the api, but a monthly update would be cool.

      • laurenancona

        Hmm, that would be interesting. I’ll poke around the API/look into another way to perhaps automate that. Thanks!


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