Now it's much easier to see how people are using the city's website - Philly


Mar. 3, 2016 10:46 am

Now it’s much easier to see how people are using the city’s website

The City of Philadelphia's web team just gave a very nice upgrade.'s analytics on a Thursday morning.


84 people downloaded the city’s Application for a License to Carry Firearms yesterday.

148 people grabbed the Business Income & Receipts Tax (BIRT) form.

Over the past 90 days, 25.2 percent of visits to came from Internet Explorer (second only to Chrome at 44 percent).

We know all this because of a sleek new analytics interface from the city’s web and creative services team, which reveals how Philadelphians are engaging with city government online.

Check it out

One interesting tidbit: In the last 30 days, there were nearly 110,000 visits to Compare that to the nearly 730,000 visits to The main site is obviously more highly trafficked, but the data shows that people are definitely using the new design.

The crew just added more features to the open source tool, which uses code largely built by the federal government’s digital services shop, 18F. Lauren Ancona, who also runs the new PhillyAnalytics meetup, is one of the team members who worked on the city’s analytics site.

Companies: 18F
People: Lauren Ancona
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