That Leadnomics lawsuit got dismissed - Technical.ly Philly

Business

Aug. 7, 2015 12:21 pm

That Leadnomics lawsuit got dismissed

A Chicago man sued Leadnomics and another University City tech company that's been linked to 50onRed, but after two-and-a-half years, the legal saga is over.
Leadnomics’ office at 3020 Market St., March 2015.

Leadnomics' office at 3020 Market St., March 2015.

(Photo by Juliana Reyes)

After two-and-a-half years, a lawsuit against Leadnomics and another University City tech company has been dismissed, according to court documents.

The other University City tech company named in the suit, listed as International Web Services, has been linked to 50onRed, which formerly shared space with Leadnomics and shares Stephen Gill as a cofounder. Gill, who’s the CEO of 50onRed, previously declined to comment on the suit and has not responded to our latest questions about it. We first reported on the lawsuit in April.

Leadnomics and International Web Services shared legal counsel for the case, according to court documents. Leadnomics COO Michael O’Hara declined to comment when asked if International Web Services was 50onRed.

The matter at hand in the suit: A Chicago man named Dan Halperin alleged that the two companies were selling ad space on websites that they didn’t actually own the rights to. It might sound weird, but it’s a fairly common practice in the online advertising space: it’s called ad injection. That’s not what Leadnomics does — Leadnomics sells leads to insurance companies. It’s not clear if that’s what 50onRed does, though 50onRed sister company RightAction has been linked to the practice, according to this Ad Age report.

When asked if 50onRed injects ads, Gill did not respond to a request for comment.

Is it strange that Leadnomics would be named in a suit that ostensibly has nothing to do with its business practices?

Kind of. Call it the hazards of association.

“We were often painted by the same brush because we shared an office,” O’Hara, the Leadnomics COO, said.

Last year, after five years of sharing an office with 50onRed and RightAction at the Cira Centre, Leadnomics moved into its own space. The company had outgrown the shared office and needed a space of its own, Leadnomics CEO Zach Robbins told us earlier this year. But it was also a way to distinguish itself from its sister companies. Robbins said he was tired of people confusing one company for the other.

When we spoke to O’Hara on the phone about the suit, he said that Leadnomics did not move into a new office specifically to distance itself from 50onRed and RightAction.

“Both companies have grown so strong in their own direction,” he said, adding that it’s a benefit that “we’re not easily bucketed with the pros and the cons of another business.”

Advertisement

You must appreciate accurate, relevant and productive community journalism.  Support this sort of work from professional reporters with seasoned editors.  Become a Technical.ly member for $12 per month -30-
CONTRIBUTE TO THE
JOURNALISM FUND

Already a contributor? Sign in here
Connect with companies from the Technical.ly community
New call-to-action

Advertisement

This Drexel grad is running a tech-driven African tourism startup from Philadelphia

Crossbeam’s senior product manager on why she loves being one of the first hires at a startup

5 startup founders on when they knew it was time to make their first hires

SPONSORED

Philly

When it comes to diversity, Vanguard puts its money where its mouth is

Philadelphia

Urban Outfitters

Urban Outfitters: Jr. Motion Graphic Designer

Apply Now

Philadelphia

URBN

URBN: User Experience (UX) Designer

Apply Now

Philadelphia

Guru Technologies

Senior Software Engineer, Back End

Apply Now

This startup founder raised $1.25M. Here’s her advice for other fundraising first-timers

LIFT Labs’ 2020 accelerator seeks startups focused on future of work, connectivity, digital experiences

ROAR for Good is looking for a new office with extra security after a robbery

SPONSORED

Philly

What you can learn about career mobility from a global architect at Macquarie

Philadelphia

Guru Technologies

Senior Software Engineer, Front End

Apply Now

King of Prussia, PA

Deacom

Junior Technical Writer

Apply Now

Chesterbrook, PA

Deacom

Entry Level Software Developer

Apply Now

Sign-up for daily news updates from Technical.ly Philadelphia

Do NOT follow this link or you will be banned from the site!