(Photo by Diana David)
Since growing her branding practice while getting her undergraduate degree online, Tiffanie Stanard continues to merge her love of technology, marketing and impact in her hometown.
She now runs Prestige Concepts, a small team of six that is split between Impact Hub in South Kensington and telecommuting in San Francisco. It’s a young firm that’s still developing an identity, but Prestige Concepts already has a client list of organizations with neighborhood-level missions.
For groups like virtual bulletin board outfit Nextdoor, which recently announced a partnership with the City of Philadelphia, and Creative Tech Works, a youth computer training and web development institute, the Prestige team is offering support in social media, public relations, event production (like one last fall) and branding. Stanard, the firm’s CEO, is a 29-year-old Northeast Philly native excited by how tech is raising in awareness locally.
“I think Philadelphia is slowly growing,” Stanard said.
For an example of her work, look no further than Saturday’s wearable-tech race organized by Creative Tech Works called City Streets: Race Through History. As part of Philly Tech Week 2015 presented by Comcast, the race acts like a geocaching challenge, pitting teams between two and four people wearing Creative Tech Works-designed apps to find clues on a four-mile route.
For Nextdoor, which creates online social circles only residents can access, Prestige has developed a mobile app to accompany the computer version of the site. The social media site started implementation in the city four years ago and launched in December.
Creative Tech Works provides students ages 14-21 with apprenticeships in science, technology, engineering and mathematics. The organization’s goal is to help youth from urban communities enter the job market with experience in entrepreneurship.
Members of Creative Tech Works have said they’ve benefited from the partnership. “Tiffanie is our media specialist, advisor and coach,” said Dr. Jamie Bracey, founder and CEO of Creative Tech Works.
“There are some issues within the culture of technology that people don’t understand very well,” Bracey said. “Some people are framing themselves as geek culture or tech culture. When we created the studio, it was to create a culture that would allow young people to have a voice in the tech community.”
Stanard’s personal interest in technology drove her to work with Creative Tech Works, which has additionally exposed Prestige to different software trends.
“Helping us will help continue to build her brand,” Bracey said of the mutual benefits of the partnership.
Prestige is planning a website redesign and brand update. That’s clear with We are MENT, short for media entertainment, a collection of wearable tech products that Stanard is curating. Students at Creative Tech Works helped build the initial prototype to display the collection online, which is another example of Stanard working on finding her entrepreneurial focus. In August, the two groups will work together on an event to merge youth designers and fashion makers in the city.
“Prestige Concepts helps develop technology applications and software for other tech companies to market their campaigns,” Stanard said.
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