Meet Pico, the Israeli fan-engagement app putting down roots in Philly - Technical.ly Philly

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Mar. 2, 2015 8:28 am

Meet Pico, the Israeli fan-engagement app putting down roots in Philly

In the latest installment of our weekly “Startup Sitdown” series, Pico CEO Asaf Nevo talks about running his business.
Pico Chief Marketing Officer Roi Mozer, left, and CEO Asaf Nevo.

Pico Chief Marketing Officer Roi Mozer, left, and CEO Asaf Nevo.

(Photo by Jason Sherman)

“Although we see technology at its best everywhere these days, brands still have a huge problem to engage with their fans in real-time,” Pico CEO Asaf Nevo said in a video interview with Technical.ly Philly. “We are providing a unique, seamless and easy solution for connecting the dots between the brands and the fans by using the fans’ pictures.”

Being that DreamIt Ventures was Pico’s first interaction with the U.S. market, the Israeli company has worked hard to launch its first product here in Philly. “We just fell in love with Philly,” Nevo said. “We feel super lucky that Venturef0rth took us under their custody once we graduated and provided us real daily help and resources.”

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